Luxury wellness retreats, once the exclusive domain of high-flying executives and burnt-out celebrities, are now being overrun by Gen Z workers desperate for a digital detox. The trend, reminiscent of the hit TV series White Lotus, has sparked mixed reactions among guests who expected a serene escape.
The Rise of the Digital Detox
Young professionals, many of whom entered the workforce during the pandemic, are increasingly seeking refuge from the constant barrage of notifications and screen time. These retreats, often set in idyllic locations, promise a break from technology with strict no-phone policies, yoga sessions, and organic meals.
A Clash of Expectations
However, the influx of Gen Z guests has led to tension. Traditional visitors, who paid top dollar for peace and quiet, complain about the younger crowd treating the retreats like 'Instagrammable' holiday camps. "It's supposed to be a sanctuary, not a dormitory," one disgruntled guest remarked.
The Business Response
Retreat operators are now grappling with how to cater to both demographics. Some are introducing age-specific weeks, while others are doubling down on their no-social-media rules. "We want everyone to leave feeling refreshed, not frustrated," said a spokesperson for a leading retreat chain.
As the demand for digital detoxes grows, the wellness industry faces a new challenge: balancing the needs of diverse clientele without sacrificing the tranquility that defines these escapes.
