New research has uncovered the European destinations where visitors receive the warmest welcomes, transforming ordinary holidays into extraordinary experiences through genuine local hospitality.
The Gold Standard of European Warmth
Topping the list is Dublin, where the legendary Irish charm isn't just a stereotype. Visitors consistently report feeling like honoured guests rather than tourists, with locals going out of their way to offer directions, recommendations, and friendly conversation in the city's cosy pubs and bustling streets.
Mediterranean Magic
Portugal's coastal gem, Lisbon, captures second place with its sun-drenched squares and incredibly approachable residents. The city's famous tram rides become social experiences as Lisboetas happily share stories and tips with visitors.
Not far behind, Croatia's Dubrovnik proves that its stunning medieval walls can't contain the warmth of its people. Despite the Game of Thrones tourism boom, locals maintain their welcoming nature, making every visitor feel like royalty in the 'Pearl of the Adriatic'.
Surprising Northern Hospitality
Stockholm defies Scandinavian stereotypes with its fourth-place ranking. The Swedish capital's residents showcase that famous 'lagom' (just the right amount) approach to hospitality - not overwhelming, but genuinely helpful when needed.
The Complete Top 10 Friendliest Cities:
- Dublin, Ireland
- Lisbon, Portugal
- Dubrovnik, Croatia
- Stockholm, Sweden
- Liverpool, UK
- Edinburgh, UK
- Seville, Spain
- Amsterdam, Netherlands
- Prague, Czech Republic
- Vienna, Austria
British Charm Shines Through
Liverpool and Edinburgh proudly represent the UK in the top ten, proving that British hospitality remains world-class. From Scouse humour in Liverpool's Albert Dock to warm welcomes in Edinburgh's historic closes, these cities demonstrate that friendliness needs no translation.
What makes these destinations stand out? Beyond beautiful architecture and famous landmarks, it's the spontaneous conversations, the extra effort from hotel staff, and the genuine interest locals show in visitors' experiences that elevate these cities from mere destinations to memorable encounters.
As travel continues to rebound post-pandemic, this research highlights that authentic human connection remains one of the most valuable commodities in tourism. Whether you're planning your next city break or dreaming of future adventures, these friendly destinations promise more than just sights - they offer meaningful connections that linger long after you've returned home.
