As winter tightens its grip across Britain, travel companies have unleashed an impressive array of Black Friday discounts that could make your dream holiday significantly more affordable. Major operators including British Airways, Expedia, Emirates and numerous cruise lines have slashed prices for a limited time, offering substantial savings across flights, package holidays, hotels and cruises.
Major Holiday Discounts Available Now
British Airways has launched its Black Friday sale, providing up to £300 off flight and hotel packages. The discount structure requires spending £1,250 per booking for £50 off, rising to £300 off for bookings exceeding £10,000. All travel must be completed between 1st January and 30th November 2026, with this offer expiring on 2nd December 2025.
EasyJet offers £50 off holidays costing over £500, £100 off those above £800, and £200 off holidays exceeding £2,000. Customers need to use the code 'BLACKFRIDAY' at checkout to secure these savings.
Jet2holidays provides £100 off per person on all holiday departures between 30th October 2025 and 31st October 2027. The promotion requires using a specific code at checkout and is valid on new bookings made until 2nd December 2025.
Family-Friendly Deals and Attraction Savings
Several companies are targeting family holidays with particularly attractive offers. Legoland Windsor Resort is giving guests who book selected short breaks a second day in the theme park completely free. This promotion is available for new bookings made between 3rd November and 1st December 2025, for breaks occurring from 13th February to 31st July 2026.
Alton Towers has introduced a deal where kids can stay and swim for free on breaks between 23rd January and 12th March 2026. The package includes free child overnight accommodation, complimentary waterpark entry, buffet breakfast and crazy golf. Bookings must be completed before 12pm on 1st December 2025.
Butlins is offering up to 40% off all family breaks and adults-only "Big Weekenders" throughout 2026, providing excellent opportunities for affordable UK staycations.
Flight and Hotel Discounts Across the Board
Jet2 is automatically applying a 20% discount on all flights booked between 30th October and 2nd December 2025. Additionally, the airline has made 50,000 seats available for one-way travel at just £50 or less for journeys between 6th November 2025 and 31st March 2026.
Hotel booking platforms are competing aggressively for customers. Expedia offers up to 40% savings across thousands of hotels until 2nd December, while Hotels.com matches this discount and plans a special Travel Tuesday promotion on 2nd December with 75% off select hotels for limited periods.
Booking.com launched its Black Friday sale on 20th November, featuring up to 40% off selected accommodation, 25% off car rentals and 20% off attractions and airport transfers. The platform also provides up to 15% off selected flights and up to $2,000 (£1,515) in onboard credit for cruise bookings.
Cruise and Adventure Travel Opportunities
Cruise enthusiasts will find particularly compelling deals this Black Friday. Virgin Voyages is offering 80% off a second passenger plus up to $400 (£304) in onboard credits. Selected sailings are available for just $99 (£75) per person per night, which the company describes as its lowest-ever fares.
Royal Caribbean provides up to £760 off cruise fares, with third and fourth guests sailing from just £99 each when sharing a cabin. Norwegian Cruise Line has cut fares by 50% until 17th November, including on its new Norwegian Aqua and forthcoming Norwegian Luna vessels.
Adventure travel companies haven't been left out. G Adventures is slashing up to 30% off selected small-group tours if booked by 30th November. Intrepid Travel offers up to 20% off trips to destinations including Morocco, Vietnam and Peru until 4th December.
The Independent's travel team emphasises that these deals have limited availability and recommends booking promptly to avoid disappointment. Many offers expire between 2nd and 10th December 2025, so travellers planning 2026 holidays should act quickly to secure these substantial savings.
