The head of Britain's fish and chip shop industry has warned that traditional chippies could disappear within five years. Andrew Crook, president of the National Federation of Fish Friers, says many shops are being forced to add burgers and pizzas to their menus to survive due to lower footfall and rising costs.
There are currently around 11,000 fish and chip shops in the UK, down from a peak of 35,000 in the 1920s. Crook, who has run Skippers of Euxton since 2007, believes he is now one of only a handful still selling only the iconic British dish. He says many now sell fried chicken, pizzas, and burgers to keep their takeaways running.
Crook attributes the menu changes to increased fish prices and the rise of online ordering platforms like Uber Eats and Just Eat. He notes that shops must cater to families wanting multiple food options and hit a certain price point. He also cites reduced fishing quotas and competition from supermarket ready meals, which are often ultra-processed but not subject to VAT, as increasing pressure.
Despite the challenges, Crook remains optimistic. He says shops are exploring alternative fish species such as Norwegian saithe, pollock, hake, and farmed varieties to offer consumers more options. 'As such a part of the culture, it is important fish and chip shops adapt. We have been around for over 160 years and I am sure we will be around for a lot longer,' he added.
