Starbucks fans across the UK have been queuing as early as 6am to get their hands on the new 'Bearista' cup, a limited-edition teddy bear-shaped cold cup that has become a viral sensation. The £27.95 cup, part of the chain's Bearista collection, features a green beanie hat lid, the Starbucks logo and a striped straw.
The cup first appeared in the US in November last year, causing a frenzy among coffee lovers. Now that it has reached the UK, it has sparked similar excitement, with some customers lining up before dawn on January 15. Starbucks enforced a 'one per person' rule due to high demand, but many stores sold out within minutes.
Social media users shared their experiences, with one claiming to have queued at 5:30am and another driving to a Starbucks in Aberdeen at 5:10am. Some reported that stores received only four cups, leading to disappointment for many. Meanwhile, resellers have listed the cup on eBay for up to £102.
Starbucks announced the UK arrival on Instagram, telling followers: 'The one you've all been waiting for, get your paws on the Bearista cup in store today!' The post generated hundreds of comments, with some fans celebrating their successful purchases and others expressing frustration at the limited stock.
