Shoppers across the UK are racing to Sainsbury's to snap up a heavily discounted haircare set that has taken social media by storm. The supermarket has dramatically reduced the price of a popular L'Oréal Paris glossing collection, offering savvy beauty fans a chance to make significant savings on a coveted routine.
The Details of the Discounted Haircare Set
Sainsbury's has slashed the price of the L'Oréal Paris Elvive Glycolic Gloss Routine gift set from £56 to just £16.20. This represents a saving of over 70% for customers who find it in-store. The four-item at-home glossing set is designed to deliver intensely shiny, smooth hair and includes a shampoo, a conditioner, a lamination rinse-off treatment, and a leave-in serum.
The product is powered by a Glycolic Gloss Complex, which aims to resurface the hair fibre and seal the cuticles. This process is intended to combat dullness caused by damage, ultimately promoting healthier-looking hair with enhanced shine, strength, and softness.
Social Media Buzz and Shopper Reaction
The deal gained widespread attention after being shared in the Extreme Couponing and Bargains UK Facebook group. A shopper named Sarah Farnsworth posted about the find, writing: "If anyone uses this shampoo, this gift set was down to £16.20 from £56 in Sainsbury’s." Her post quickly amassed over a thousand reactions and hundreds of comments from excited beauty enthusiasts.
The response was overwhelmingly positive. One commenter stated, "This is what my sister used, and it’s brilliant!!!!" while another simply declared, "I love this stuff!!!" Others were prompted to action, with messages like "Need to get to Sainsbury's" and "Aw brilliant need to find a Sainsbury's" flooding the thread.
How the Deal Compares to Other Retailers
This Sainsbury's price point makes it a standout offer compared to other major retailers. For context, the same L'Oréal Paris Elvive Glycolic Gloss Routine set is currently listed online at Look Fantastic for £57.96. Boots is selling it online for £27, though it is noted as 'out of stock' with 'stock coming soon'.
Interestingly, some Facebook users pointed out that Morrisons is also offering a competitive deal, with the set priced at £13.50. This highlights the importance of shopping around, as prices can vary significantly between supermarkets. The viral nature of the post led to one shopper tagging a friend, asking if they could visit Morrisons soon, noting they had the set in their Amazon basket for £28.
For beauty fans and bargain hunters, this significant price reduction on a branded, salon-inspired treatment offers a compelling reason to visit their local Sainsbury's or Morrisons. As with all in-store offers, availability may vary, so it is advisable to check local stock. The frenzy surrounding this set underscores the continued consumer appetite for high-quality beauty products at accessible prices, especially when endorsed by fellow shoppers online.
