In a move that has stunned loyal customers, the popular Nectar loyalty scheme has abruptly axed its long-running points conversion feature with Sainsbury's. The sudden change, implemented without warning, means shoppers can no longer instantly swap their Nectar points for vouchers to spend on their grocery shop.
The feature, a cornerstone of the scheme for years, disappeared from the Nectar app and website, leaving users furious and frustrated. Many rely on converting points to ease the cost of their weekly shop, particularly during the ongoing cost-of-living crisis.
What Has Actually Changed?
Gone is the instant 'Swap Points' function that allowed members to convert 500 Nectar points into a £2.50 voucher for Sainsbury's, both in-store and online. This seamless process has been replaced with a more cumbersome and less valuable alternative.
Members must now navigate to the 'Rewards' section to exchange points for a more limited selection of eVouchers. Critics note that these often represent poorer value for money and lack the straightforward utility of the old system.
A Backlash from Loyal Shoppers
The decision has ignited a firestorm of criticism on social media. Long-term Nectar collectors have flooded platforms like X (formerly Twitter) and Facebook to express their anger, labelling the move a 'disgrace' and a 'slap in the face' for their loyalty.
Many have pointed out the terrible timing, with household budgets already stretched to their limit. The lack of prior warning has only added to the feeling of betrayal amongst the scheme's most dedicated users.
What Does Nectar Say?
In response to the backlash, a spokesperson for Nectar stated: "We are always looking at how we can improve our customer experience and regularly review our rewards offering. We have recently made some changes to the ways customers can use their points and encourage them to check out the wide range of rewards available on the Nectar app and website."
This corporate explanation has done little to placate angry shoppers, who see it as a clear devaluation of a once-valued loyalty programme. The future of the Nectar scheme and its relationship with Sainsbury's shoppers now hangs in the balance.
