Shoppers are rushing to Marks & Spencer this January after the retailer slashed prices on its hugely popular collaboration with designer Bella Freud by almost £100. The collection, which launched last year to great acclaim, is now seeing key pieces sell out rapidly at a fraction of their original cost.
Star-Approved Knitwear at a Steep Discount
The standout deal is on the Merino Wool Rich 'Wham Bam' Relaxed Jumper, which has been reduced from £130 to just £38.99. However, stock is extremely limited, with only extra small and small sizes remaining at the time of writing. The jumper is crafted from a luxurious blend of 90% merino wool and 10% cashmere, offering both warmth and a soft feel, with a relaxed, crew-neck fit.
Bella Freud's designs are a firm favourite among a host of British celebrities, giving the sale items serious fashion credibility. Claudia Winkleman is a known fan of the brand and has been spotted wearing a Bella Freud coat on BBC's The Traitors. The label has also been worn by Kate Middleton, Alexa Chung, Kate Moss, and Zoe Ball.
What Else is Still in Stock?
While many items have already sold out, savvy shoppers can still find a few gems from the collaboration. Other pieces available include the pure cashmere 'Dance' jumper in green and black, and the grey Pure Cashmere 'Kind' Jumper, which still has sizes from XS to medium. The range also extends to kidswear and even a dog jumper, allowing for matching family styles.
For those seeking similar slogan knitwear on a budget, the article highlights alternatives at retailers like Nobody's Child, ASOS, and Tu at Sainsbury's. However, the M&S X Bella Freud collection represents a unique opportunity to acquire high-end designer collaboration pieces for a remarkably low price.
Act Fast Before They're Gone
The clear message from the dramatic price cuts is that shoppers need to move quickly. The January sale offers a fleeting chance to invest in timeless, celebrity-loved knitwear without the designer price tag. With stock dwindling by the hour, the window to snap up these coveted jumpers is closing fast.
