In a significant shift in consumer preferences, Marks & Spencer has been declared the winner of the Best Meal Deal award by British shoppers, with Tesco being relegated to second place. The result comes from a comprehensive survey conducted as part of the prestigious Good Housekeeping 2026 Food Awards, which gathered opinions from 1,600 participants across the nation.
Survey Reveals Clear Winner
The annual awards, which have made a notable comeback, included a specific category to determine the top supermarket meal deal provider. Voters were asked to rank their preferred options based on variety, value, and overall quality. Marks & Spencer emerged as the clear victor, praised extensively for its diverse and appealing Dine-In deals that cater to various occasions and family needs.
Why M&S Topped the Poll
Shoppers highlighted several key factors that contributed to Marks & Spencer's success in the meal deal category. The supermarket's extensive selection was a major draw, encompassing everything from family-friendly pizza nights to more intimate dining options for couples.
One enthusiastic customer told Good Housekeeping magazine: "M&S Dine-In deals are the best! The pizza deal is brilliant for families. The stir-fry deal beats standing in the kitchen chopping veg."
Another added: "The pasta deal is great for weeknights, and the gastro pub range can't be beaten for a weekend treat. Not to mention the weekly offers like the family roast or slow-cooker dine-in where you can select mains and sides to suit."
The same respondent went on to praise the value offered during special occasions, stating: "And don't even get me started on Valentine's or Mother's Day! Excellent value throughout."
Tesco's Strong Second Place
While Tesco did not claim the top spot, the supermarket chain performed strongly enough to secure second place in the Best Meal Deal category. This demonstrates that despite M&S's victory, Tesco remains a popular choice among British consumers for meal deals.
Interestingly, both retailers found success in another category - Best Dinner for Tonight. Marks & Spencer once again prevailed, particularly in the ready meals for one segment, where customers praised the supermarket for its selection and extensive range.
One shopper specifically mentioned: "The chicken arrabbiata is my go-to ready meal," while another applauded M&S for its "special treats and nibbles for entertaining."
Broader Supermarket Awards Results
The Good Housekeeping Food Awards revealed winners across multiple supermarket categories, providing a broader picture of consumer preferences in 2026.
Aldi claimed the overall Best Supermarket accolade, with customers particularly impressed by the retailer's combination of bargain prices and high-quality products. Sainsbury's secured second place in this overall category.
Tesco did manage to secure recognition in a specific area, as voters crowned them champions for wine, spirits and beer offerings, demonstrating the supermarket's strength in particular product categories even if it didn't win the overall meal deal competition.
What This Means for Shoppers
The survey results indicate that British consumers are increasingly discerning when it comes to supermarket meal deals, valuing not just price but also variety, quality, and suitability for different occasions. Marks & Spencer's victory suggests that shoppers appreciate the convenience and quality offered by their Dine-In range, even if it might come at a slightly higher price point than some competitors.
The competition between supermarkets in this sector appears to be intensifying, with each retailer developing increasingly sophisticated meal deal offerings to attract customers seeking convenient yet satisfying dining solutions.
