A phenomenally popular top from Australian brand Motto has sent the fashion world into a frenzy, repeatedly selling out in a mere three hours and amassing a staggering over 55,000 sales. Known as The Blogger Shirt, this wardrobe staple has held the title of the brand's number one best-selling item for an impressive seven consecutive years.
The Sell-Out Sensation
With more than 5,000 five-star reviews, The Blogger Shirt's success shows no sign of slowing. Its latest colourway, Chocolate Milan, proved the most sought-after after its late 2025 launch, disappearing from virtual shelves in just 180 minutes. Similarly, the Pink Fluted Milan version sold out twice within a single day of release, prompting Motto to restock due to overwhelming demand.
Celebrated by Australian media personalities including Kate Langbroek and Sarah Harris, the shirt is designed to 'skim rather than cling'. Crafted from a silky, non-stretch fabric, it offers a flattering drape. Key design features include fluted short sleeves, a stand collar with a V-neckline, and a curved hi-lo hem. Available in sizes 8 to 20 and classic colours like white, navy, and khaki, it's promoted as a versatile piece for casual or smarter looks.
New Movement Collection with Jelena Dokic
The shirt's success comes as Motto prepares for a major new launch: the Movement Collection, created in collaboration with tennis legend Jelena Dokic. Dokic joins as the brand's new ambassador, with the collection inspired by her story of resilience and reinvention. Designed by founder Faye Browne and her daughter Lauren French, the range aims to support women without restriction.
Scheduled to launch on January 19, 2026, the unapologetically athleisure collection features 17 styles that blend sporty sophistication with everyday wear. It includes sport suit sets, jackets, hoodies, dresses, skirts, and camis.
Win an Epic Australian Open Experience
To mark the launch, Motto is running a spectacular competition. One lucky winner will receive a prize package including two tickets to a Rod Laver Arena night session at the Australian Open (before finals), a full outfit from the new collection for themselves and a friend, a tote bag, and branded hand fans.
To enter, individuals must sign up to the Motto Movement Collection waitlist. Additional entries can be gained by tagging friends in comments on the brand's social media posts. The winner will be announced on Monday, January 19, 2026.
As fans eagerly await the new collection, the enduring appeal of The Blogger Shirt underscores Motto's position as a brand that consistently captures the desires of the modern shopper, creating pieces that are both stylish and supremely wearable.
