In a stunning display of high-street ingenuity, Australian retailer Kmart has sent shockwaves through the homeware community with a product that's being hailed as the ultimate designer duplicate.
The £28 'Marseille' glass vase has become an overnight sensation after astute shoppers noticed its uncanny resemblance to a luxury £420 version from renowned designer brand Sarah Ellison.
The Side-by-Side Comparison That Broke the Internet
Social media platforms, particularly Facebook groups dedicated to home decor, have been set ablaze with side-by-side comparisons. The similarities are nothing short of remarkable:
- Identical curved, ribbed glass construction
- Same elegant, minimalist aesthetic
- Nearly matching dimensions and proportions
- Equivalent light-refracting qualities
One excited shopper captured the collective amazement perfectly: "I did a double-take when I saw it in store. The quality is exceptional for the price point—you'd never guess it was under £30."
Social Media Erupts Over Affordable Luxury
The discovery has triggered a shopping frenzy, with the vase quickly selling out both in stores and online. The hashtag #KmartDupe has been trending consistently as more shoppers share their finds and styling ideas.
Home decor enthusiasts are calling this one of the most convincing high-street replicas ever seen, praising Kmart for bringing designer aesthetics within reach of everyday consumers.
What This Means for the Future of Homeware Retail
This phenomenon highlights several key trends in contemporary retail:
- Consumers are increasingly value-conscious without compromising on style
- Social media has become a powerful tool for identifying and promoting value
- The demand for affordable luxury continues to grow exponentially
While designer pieces often carry the appeal of exclusivity and brand heritage, finds like the Kmart vase demonstrate that exceptional design doesn't always require an exceptional price tag.
The vase remains in high demand, with restocks selling out within hours. Kmart has yet to comment on whether they plan to make this particular item a permanent part of their collection, but for now, it stands as a testament to the power of accessible good design.
