Jersey Mike's Marks 70th Anniversary with Sizzling New Hot Italian Sub
In a delicious departure from traditional anniversary gifts, the renowned sandwich chain Jersey Mike's is commemorating its 70th year in business with an exciting culinary debut. For a strictly limited period, customers can now enjoy the brand's first-ever Hot Italian sub, a creation born directly from enthusiastic fan feedback.
Customer Demand Fuels Bold New Flavour Profile
Jersey Mike's President, Stacy Peterson, revealed that this innovative sandwich was developed in direct response to customer requests. "Our fans let us know they're hungry for it, so we created this bold new flavour profile," Peterson stated. She emphasised the significance of this launch, noting, "We've served up a lot of delicious subs since 1956, and incredibly, Mike's Hot Italian is our first Italian sub hot off the grill."
What's Inside the Limited-Edition Sandwich?
The new Hot Italian sub promises a hearty and flavourful experience with its carefully curated ingredients:
- A trio of premium chopped meats
- Generous layers of melted provolone cheese
- Perfectly grilled onions
- Fresh lettuce and tomato
- A distinctive chopped pepper relish
This combination creates a warm, satisfying sandwich that represents a significant evolution from the chain's classic cold sub offerings.
Jersey Mike's Position in the Competitive Sandwich Market
This anniversary launch comes as Jersey Mike's continues to solidify its position within the highly competitive fast-food sandwich sector. According to industry data from QSR, a publishing company specialising in fast-food analysis, Jersey Mike's achieved impressive sales of $3.7 billion in 2025.
This performance positioned the chain as:
- The fourth-largest fast-food sandwich chain nationally by sales
- The second-largest among stores specialising specifically in sub sandwiches, trailing only industry leader Subway
The competitive landscape among sub-specialist chains in 2025 was led by:
- Subway: $9.7 billion in sales
- Jersey Mike's: $3.7 billion in sales
- Jimmy John's: $2.6 billion in sales
- Firehouse Subs: $1.2 billion in sales
Recognition for Quality and Consistency
Jersey Mike's reputation for quality ingredients has been consistently recognised within the industry. In 2025, the chain's turkey sub earned the prestigious top spot in Tasting Table's ranking of the 10 best fast-food turkey subs.
Food writer Sarah Bisacca praised the offering, stating, "At around $10, it's a bit more than some of its competitors, but you're paying for quality ingredients and a consistently solid sandwich." She concluded, "If you're craving a turkey sub that delivers on both flavour and presentation, Jersey Mike's absolutely earns its spot at the top."
Founded in New Jersey in 1956, Jersey Mike's has grown from a single location into a nationwide phenomenon. This 70th-anniversary celebration with the Hot Italian sub demonstrates the company's ongoing commitment to innovation while staying true to its roots of responding to customer preferences. The limited-time nature of this offering adds an element of urgency for sandwich enthusiasts eager to experience this new, warm take on a classic Italian flavour combination.
