Fury has erupted online as customers of the trendy UK fashion brand Emelia report a litany of woes, from orders that have failed to materialise after months of waiting to a customer service department that has seemingly gone dark.
What was once a label celebrated by style influencers for its chic designs has become the source of intense frustration for hundreds of shoppers. Social media platforms, particularly Instagram and TikTok, are now flooded with angry posts and comments from customers who feel ignored and out of pocket.
A Catalogue of Customer Complaints
The complaints paint a picture of a brand in chaos. The most common grievances include:
- Extreme Delivery Delays: Orders placed as far back as June and July remain unfulfilled, with some customers waiting over three months for their items with no dispatch confirmation.
- Incorrect or Missing Items: Those fortunate enough to receive a parcel often find it contains the wrong items or is missing products entirely.
- Customer Service Black Hole: Attempts to seek answers via email and direct messages are met with silence. The brand's advertised phone number is reported to be permanently engaged or disconnected.
- Deleted Comments: Aggrieved customers allege that Emelia has been systematically deleting comments and blocking users who post questions or complaints on their social media feeds.
The Social Media Storm
Hashtags like #EmeliaScam and #WhereIsMyOrder are gaining traction as shoppers band together to share their experiences. Many have resorted to publicly tagging the company's founders, Emelia and Ben, in desperate attempts to get a response or a refund.
One customer, who wished to remain anonymous, told us: "It's shambolic. I spent over £100 on a dress for a wedding that has now been and gone. No dress, no reply to my emails, and now I see they've blocked me from commenting. It feels like they've just taken the money and run."
Demands for Intervention
The situation has escalated to the point where customers are now collectively reporting Emelia to Trading Standards and initiating chargeback procedures through their banks to reclaim lost funds. The lack of transparency and communication from the company is the primary cause of the escalating anger.
Despite the backlash, the brand's social media channels continue to post new promotional content and advertise their latest collections, a move that has further incensed those awaiting existing orders.
Until Emelia Fashion breaks its silence and addresses these serious operational failures, its reputation and customer trust hang in the balance.
