Costco's Meme-Worthy Bourbon Sells Out Rapidly
Costco has ventured into viral territory with a new bourbon whiskey that celebrates its legendary $1.50 hot dog and soda combo. The warehouse retailer's latest offering, dubbed 'I Got That Dog in Me,' features a label adorned with the iconic food court item, creating a buzz that has shoppers clamouring for a bottle.
Limited Edition Collaboration with Rare Character
This exclusive bourbon is the result of a partnership with Rare Character, a company renowned for its specialty, limited-edition whiskeys. Aged for an impressive 11 years and four months, the spirit carries a premium price tag of $85.99. Currently, it is available only at the Washington DC location, with a strict limit of one bottle per customer, and it is not offered for online purchase.
It remains uncertain whether this novelty item will become a permanent fixture across all Costco warehouses. The retailer's decision to launch such a product taps into the cult-like status of its food court, which has maintained the same $1.50 price for the hot dog and drink since its debut in 1985. Adjusted for inflation, that combo would cost approximately $4.65 today.
Social Media Frenzy and Collector Appeal
Costco members quickly took to social media to express their excitement over the humorous yet expensive bourbon. One Reddit user joked about "subtle notes of hot dog water," while others praised its quality. A satisfied customer noted, "I get lots of oak, marshmallow, and maybe something spicy... The finish goes on forever. Excellent bottle."
Despite the high price, many bourbon enthusiasts consider $90 for an 11-year-aged spirit a reasonable deal. One member confirmed they were "happy to pay what [they] paid for it." However, the novelty factor was undeniable, with another Reddit user admitting, "Let’s be honest, we were all buying it for the label."
Rapid Sell-Out and Continued Hype
The bourbon's popularity led to swift sell-outs, with reports indicating that bottles restocked overnight were completely gone by 9:45 AM. On Twitter, users celebrated the release, with one calling it "a worthy investment for true connoisseurs of the absurd."
Meanwhile, Costco continues to offer its own Kirkland Signature bourbons and whiskeys at more affordable prices, such as the 'Bottled-In-Bond Bourbon' ranging from $29 to $38. The Kirkland Signature brand provides members with generally lower-cost alternatives to name-brand spirits.
CEO Reaffirms Hot Dog Price Promise
In related news, Costco CEO Ron Vachris recently reaffirmed that the $1.50 hot dog and soda combo will not see a price increase during his tenure. He emphasised this commitment in a social media clip, enjoying the iconic menu item himself.
Costco's food court remains a beloved American institution, famous for budget-friendly staples like the $1.50 hot dog, pizza slices, and the $3.99 chicken bake. The company has recently tightened access to these deals, requiring membership verification at outdoor food courts to ensure exclusivity for members.
