Fast-food chain Chipotle is wrapping up its December holiday promotions with a final festive flourish, offering customers a buy-one-get-one-free (BOGO) entree deal this weekend. The catch? You'll need to don your most outrageous knitwear.
How to Claim Your Free Chipotle Meal
The promotion, dubbed "Extra Sweater Day," takes place on Saturday, 20 December 2025. To claim the BOGO offer, customers must visit a participating Chipotle restaurant wearing a festive or "over-the-top" sweater. The deal is valid for in-restaurant purchases only between 4 p.m. and the location's closing time.
This light-hearted event is a playful nod to National Ugly Sweater Day, which officially falls on Friday, 19 December. Chipotle has cleverly extended the celebration, encouraging guests to showcase their most garish or creatively festive jumpers for a tasty reward.
A Month of Festive Promotions
This final Saturday promotion marks the culmination of Chipotle's December holiday campaign. The chain has been running in-restaurant BOGO entrée offers on the first three Saturdays of the month, each from 4 p.m. until close. The 20 December event is the last chance for diners to take advantage of these specific festive deals.
In addition to the widely advertised sweater promotion, Chipotle is also treating its loyal Rewards Members to a series of surprise digital rewards throughout December. These bonuses automatically appear in the members' digital wallets within the Chipotle app and can include treats like:
- Free guacamole
- Double protein
- A side of chips
- A free drink
What This Means for UK Chipotle Fans
While Chipotle's primary market is the United States, the promotion highlights the growing trend of experiential and engagement-driven marketing in the quick-service restaurant sector. For UK consumers and industry watchers, it demonstrates how global brands are leveraging humour, tradition, and digital loyalty programmes to drive footfall and customer interaction during key retail periods.
The success of such campaigns often relies on creating shareable, social media-friendly moments—something the inherently visual "ugly sweater" theme is perfectly designed to do. It's a strategy that blends seasonal celebration with tangible consumer reward, aiming to boost sales while fostering brand affinity.
As the holiday season reaches its peak, Chipotle's final Saturday deal offers a last-minute incentive for festive feasting. Just remember: the bolder the sweater, the bigger the payoff.
