Fast-casual restaurant chain Chipotle is wrapping up its festive promotions with a final, sweater-clad flourish this Saturday. The company has announced that Saturday 20 December 2025 will be its "Extra Sweater Day," offering a generous buy-one-get-one-free (BOGO) deal on entrees for customers who make the effort.
How to Claim the Festive BOGO Deal
The mechanism for securing the free meal is delightfully simple but requires a specific dress code. To qualify, guests must visit a participating Chipotle restaurant between 4 p.m. and closing time while wearing a festive or deliberately "over-the-top" sweater. This promotion is a playful nod to National Ugly Sweater Day, which officially occurs on Friday, 19 December.
Once inside and suitably attired, customers can present their festive knitwear to claim the BOGO offer on any entrée item. This marks the third and final Saturday in December that Chipotle has run this in-restaurant promotion, following similar events on the 6th and 13th of the month.
Surprise Rewards for Loyalty Members
Beyond the sweater-centric deal, Chipotle is also spreading holiday cheer to its dedicated Rewards Members throughout December. The chain is executing "surprise drops" of complimentary treats that will automatically appear in the digital wallets of members enrolled in its loyalty programme.
These unexpected gifts enhance the value for regular customers and can include a variety of popular add-ons. Members might find rewards for free guacamole, double protein, a side of chips, or a complimentary drink waiting for them to redeem.
A Seasonal Strategy for Customer Engagement
Chipotle's series of December promotions demonstrates a clear strategy to drive footfall during the busy festive season while fostering community spirit and fun. The "Extra Sweater Day" cleverly ties into a wider cultural trend, encouraging participation and social media sharing as customers showcase their holiday attire.
By combining a time-limited, experience-driven offer for all customers with targeted digital rewards for its most loyal patrons, Chipotle effectively caters to both new and returning guests. This dual approach aims to boost sales during the specified hours while strengthening the connection with its Rewards Members, encouraging continued engagement into the new year.
