Burger King has unveiled its biggest-ever prize giveaway, the 'Slurp Prize', in a bid to challenge McDonald's Monopoly promotion. The fast-food chain aims to help customers beat the January blues with over one million prizes up for grabs.
Customers can enter the in-app game by purchasing a cold drink (excluding milk and bottled drinks), scanning the QR code on the cup, and spinning the wheel in the BK app. Prizes include £25,000 cash, holiday vouchers, gaming and tech bundles, free food, and family day-out passes.
Alongside the giveaway, Burger King is introducing two new burgers to its Gourmet Kings range: the Ultimate Philly Cheese Angus and Ultimate Philly Cheese Crispy Chicken. Both feature melted American cheese, bacon, onions, and BBQ gravy on a brioche bun. From January 26 to 28, a buy-one-get-one-free deal is available exclusively via the app.
The menu also includes Garlic & Jalapeño Chicken Fries and Gravy Loaded Fries. The promotion runs until February 22, targeting households tightening budgets after the festive season.
The Slurp Prize is expected to rival McDonald's Monopoly, which has been popular since its launch in 1987.
