In a welcome surprise for last-minute shoppers, Boots has fired the starting pistol on its famed Boxing Day sale a full two days ahead of schedule. While most retailers wait until 26 December, the health and beauty giant's online discounts went live on 24 December 2025, offering an early festive gift or a chance to snag savings on those final presents.
The Best Early Deals to Shop Now
Boots's sale is renowned for its breadth, moving far beyond everyday essentials to include premium beauty and tech. The early bird offers feature significant price cuts on coveted brands, with some of the standout reductions highlighted by beauty expert Lucy Smith.
Oral-B iO6 Pink Sand Electric Toothbrush Gift Set has been slashed from £300 to just £120, a saving of more than half. Praised as a top smart toothbrush, it features a digital display and multiple cleaning modes.
Dyson Airstrait Straightener in the limited amber silk/pink champagne colourway is now £299.99, down from £449.99. The tool uses airflow instead of traditional hot plates to smooth hair, reducing frizz and damage.
Estée Lauder Advanced Night Repair Serum, an anti-ageing icon, is discounted to £75.65 from £89. The serum, launched in the 1980s, is celebrated for its skin-plumping and smoothing properties.
Other notable deals include the Philips Lumea 9000 IPL hair removal device at £288 (was £489.99), a Prada Paradoxe perfume gift set for £73.99 (was £111), and a Maison Margiela Replica candle trio for £40, half its usual £80 price tag.
Sale Timing and Expert Shopping Advice
The early launch is an online-exclusive event, with in-store sales still expected to begin on Boxing Day itself. This mirrors a pattern from recent years where Boots has quietly activated deals on Christmas Eve. Shoppers are advised that the best discounts, particularly on popular gift sets and limited editions, often sell out quickly once the sale is widely known.
Lucy Smith, who has covered the Boxing Day sales for over five years, emphasises that these initial offers are the real deal. "With experience testing hundreds of products annually, I can spot inflated discounts," she notes, assuring readers that her curated picks represent genuine value.
The sale is set to merge into Boots's January event, where discounts can deepen to up to 70% off on remaining seasonal stock. However, for the most sought-after items from brands like Dyson and Bobbi Brown, acting fast during this early phase is recommended.
Why This Early Sale Matters for Shoppers
This strategic move by Boots capitalises on the 'twixmas' period—the blurry days between Christmas and New Year when many are online and ready to spend gift money or hunt for bargains. It also provides a crucial advantage over high-street competitors, driving web traffic and sales during a key retail period.
For consumers, it means the opportunity to secure premium beauty and electrical items at substantial savings without the Boxing Day rush. Whether it's upgrading your oral care with an Oral-B iO6, investing in long-term hair removal with an IPL device, or stocking up on skincare heroes from Liz Earle and Estée Lauder, the early sale offers a chance to make significant savings on quality products.
