Black Friday 2025 is still officially on Friday, 28 November, but the sales have already begun. Major high street and online retailers, including Boots, Amazon, and Currys, have fired the starting gun, releasing a wave of early discounts on everything from premium tech to beauty gadgets.
Top Early Black Friday Picks
As a consumer writer, my mission is to help you find genuine bargains from trusted sellers on quality products. Our team of experts at IndyBest has rigorously tested everything we recommend, so you can shop with confidence for your Christmas list and personal wishlists.
Remember: A true deal isn't just about a slashed price. It's about getting the best value on a product you actually need and can afford. To help you navigate the sales frenzy, we've compiled dedicated shopping guides and top tips from our consumer team.
Unmissable Tech and Appliance Deals
The coveted Dyson supersonic hair dryer is already seeing a significant price drop. Our senior shopping writer, Daisy, has found it for £100 off, making this premium gadget more accessible.
For tech enthusiasts, the high-performing Dell XPS 13 laptop is now £300 off, reduced from £1,299 to just £999. Our review praised its portability and impressive battery life.
Gaming fans should keep a close watch on Very. Earlier this week, it briefly offered a PS5 Slim digital edition console with EA Sports FC 26 for under £400. While the price has since risen to £429, it's a deal worth monitoring as Black Friday nears.
Home and Lifestyle Bargains
If you're dreaming of a perfect pint at home, the PerfectDraft pro beer dispenser is over £111 off at Currys, now priced at £288. Our testers found it easy to use with a handy smartphone app for temperature control.
For festive entertaining, the Ninja slushi machine has dropped to its lowest-ever price of £224 at John Lewis, a saving of over £100. This versatile appliance can create slushies, cocktails, and milkshakes with impressive results.
Beauty tech is also in the spotlight. A favourite LED face mask from Shark is on sale. Using a code, you can get an extra 10 per cent off, bringing the cryo-glow mask down to its best available price.
To improve your sleep routine, the bestselling This Works deep pillow spray is reduced by 40 per cent on Amazon, now only £14.99. Our beauty writer, Lucy, has relied on its relaxing chamomile and lavender scent for over a decade.
Official Sale Dates and Smart Shopping
Amazon has officially announced that its Black Friday sale will launch on Thursday, 20 November, and run for 12 days until Cyber Monday on 1 December. The retailer is promising discounts of up to 40 per cent on over a million products.
A word of caution: when shopping on Amazon, discounts are often shown against the recommended retail price (RRP), which may not reflect the item's usual selling price. Use price comparison tools like camelcamelcamel to verify you are getting a genuine deal.
The key takeaway? You don't have to wait until the official date to snag a bargain, but always shop smartly to ensure your money is well spent.
