As a seasoned beauty writer with four years of experience working on a perfume counter, part of my role involves uncovering incredible deals and introducing shoppers to standout brands they might not have discovered otherwise. One such brand that has recently captured my attention is Cremo, a US-based men's grooming company. Their ongoing Black Friday sale presents the perfect opportunity to explore their range of already budget-friendly fragrances.
The Standout Scent: Bourbon and Oak
When it comes to buying aftershave, many men are hesitant to 'blind buy' a scent they haven't personally experienced. To solve this, I tested three of Cremo's best-selling fragrances, all currently reduced in their sale. I found one that truly stands out, smelling far more expensive than its sub-£25 price tag would suggest.
The star of the show is the Bourbon and Oak Eau de Toilette. Described with notes of distiller's spices, smoked bourbon, and oak, it creates a warm, cosy, and undeniably masculine aroma. It's a distinguished scent, reminiscent of a gentleman's club or an antique library, that I would have confidently purchased without smelling it first.
Usually priced at £30.95, it is now available for just £24.76. To my nose, it bears a similarity to Maison Margiela's Replica Jazz Club, which costs £125, though it is not as intense or smoky. The fragrance is immediately likeable, with a rich and sophisticated blend of wood and spice that becomes more addictive as the day wears on.
Shoppers and Experts Agree on the Value
Online, Cremo's Bourbon and Oak has developed a loyal following, with users consistently reporting that they receive compliments on the scent. One shopper stated it is now their "signature scent," while another commented that it tops their usual, far more expensive choices from YSL and Mont Blanc.
It is important to note that, as reflected in the price difference, Cremo's scents do not typically have the same sillage or longevity as high-end designer fragrances. However, for the cost, you can afford to be more liberal with application or reapply as needed. Layering the aftershave over a matching shower gel is another effective way to make the scent last longer.
Other Notable Scents in the Cremo Sale
I also tested two other popular fragrances from the brand. The Spice & Black Vanilla Eau de Toilette is also priced at £24.76, down from £30.95. It offers a softer, lighter scent where cardamom provides spiciness and black vanilla adds a sweet, warm, autumnal quality. It shares some DNA with scents like Jean Paul Gaultier Le Male Le Parfum, which is currently on offer at Boots for £88.
The third fragrance was the Palo Santo Eau de Toilette, now £27.96 from £35.95. This one is bright, fresh, and earthy, with prominent notes of cardamom, dry papyrus, and Palo Santo wood. While it was not my personal favourite of the three, it has its own devoted fans who praise its unique and distinctive character.
Time is Running Out on the Black Friday Deal
Cremo's Black Friday sale features up to 30% off sitewide, plus free shipping. However, these offers are set to end on December 2, giving shoppers less than a week to snap up these affordable Christmas gifts. For anyone looking for a sophisticated, wallet-friendly aftershave for a dad, brother, husband, or boyfriend, Cremo's Bourbon and Oak is an exceptional find that proves you don't need to spend a fortune to smell great.
