A new limited-edition beer, named Nature Calls, is set to make a splash at this year's Super Bowl, but it's not just the game that's causing a stir. The brew, infused with an unusual ingredient—bear poop—has raised eyebrows among fans and critics alike. This bold creation is the result of a collaboration between Columbia Sportswear and Breakside Brewery, aiming to offer a unique taste experience for the sporting event.
What's in the Beer?
Nature Calls is crafted using Bull Run River water and bear feces collected from American black bears in Montana. Despite the unconventional addition, the creators have emphasised that the beer is entirely safe to drink. It also includes malted grains, honey, and huckleberry notes, which are intended to balance the flavour profile and provide a smooth, palatable finish. The use of animal waste in brewing is not entirely new, but it certainly pushes the boundaries of traditional beer-making.
Launch Details and Availability
The beer will debut on February 8 at the Super Bowl Players Tailgate in Santa Clara, California, offering attendees a chance to sample this daring beverage. Additionally, Nature Calls will be available at select Breakside Brewery locations in Oregon, allowing a wider audience to experience its unique character. This launch is part of a growing trend in the craft beer industry, where brewers experiment with unconventional ingredients to stand out in a crowded market.
Historical Context and Reactions
This is not the first instance of animal feces being used in beer production. In 2021, a Finnish microbrewery created a stout using goose poop, which also garnered attention for its novelty. However, the introduction of bear poop in a Super Bowl-themed beer has sparked mixed reactions. Some fans are curious and open to trying it, while others express scepticism about the safety and taste. The creators, however, remain confident, highlighting rigorous safety checks and the beer's unique flavour notes as key selling points.
As the Super Bowl approaches, Nature Calls is poised to be a talking point, blending sports culture with innovative brewing techniques. Whether it becomes a hit or a miss, it certainly adds an unexpected twist to the festivities.
