The beloved British jewellery label Astrid & Miyu has just launched its highly anticipated Black Friday sale for 2025, offering style-savvy shoppers a significant price reduction on its most coveted pieces. The brand, a firm favourite for its mid-range gold hoops, tennis bracelets, and birthstone designs, is now providing a 25 per cent discount on almost everything in its collection.
This Cyber Week event presents a perfect opportunity to refresh your jewellery box or get a head start on your holiday shopping with premium-looking pieces that remain purse-friendly. The sale includes everything from dainty huggies and studs to classic chain link necklaces and the brand's popular personalisation service.
Why Astrid & Miyu is a Celebrity and Shopper Favourite
Astrid & Miyu's reputation for quality and style extends far beyond the high street. The brand has garnered approval from A-list celebrities, with global style icons such as Jessica Alba and Victoria Beckham having been spotted wearing its designs.
Known for its ear stacking staples and affordable cubic crystal pieces, the label is the go-to destination for a pre-party season refresh. Its expansion into the international market, including two stores in New York, underscores its growing global appeal while remaining a proud British label at its core.
Standout Pieces in the 2025 Black Friday Sale
We've handpicked the most compelling offers from the current sale to help you navigate the best deals. Each piece exemplifies the brand's commitment to combining timeless design with contemporary trends.
Astrid & Miyu Gleam Tennis Chain Necklace: This bezel-set crystal design draws inspiration from the classic 'tennis' jewellery style, which originated in the seventies. Was $160, now $120.
Astrid & Miyu Cosmic Star Bold Huggies: A sparkling alternative to everyday gold hoops, these feature star engravings and delicate crystal embellishment. An easy way to elevate your ear stack for just $56, down from $75.
Astrid & Miyu Zodiac Pendant Necklace:A perennial bestseller, this makes for a thoughtful and personal gift. Available for every zodiac sign with delicate cubic zirconia stones, it comes in 18-carat gold-plated or sterling silver. Now $116, reduced from $155, and includes free engraving.
Astrid & Miyu Molten Hoops in Gold:These sculptural, twisted silhouette hoops are confirmed by our writer as the ideal everyday pair. The 18-carat gold-plated design is both shiny and lightweight. Was $105, now $78.
Astrid & Miyu Orbit Signet Ring:A classic and simple signet style that completes any ring stack. This minimalist piece is perfect for gifting and is now priced at $78, down from $105.
Astrid & Miyu Orbit Crystal Cuff in Gold:Tapping into the trend for Nineties-style wrist cuffs, this adjustable design features sparkly crystals and a twisted design. It can be worn as a standalone statement or stacked. Was $125, now $93.
The Perfect Time for Holiday Shopping
This Black Friday sale is not just an opportunity for self-indulgence; it's also an ideal moment to tick off your holiday shopping list. The brand's personalisation service, which includes engraved signet rings, pendants, and etched bracelets, adds a unique and considered touch to any gift.
Whether you're searching for chunky gold hoops, holiday season sparkly pieces, or a meaningful personalised pendant, the Astrid & Miyu Cyber sale offers a wide range of options at a compelling 25 per cent discount. With the party season fast approaching, there has never been a better time to invest in affordable luxury jewellery that rivals pieces at a far higher price point.
