With Christmas fast approaching, Aldi has been forced to implement a strict purchasing rule for one of its most popular festive products due to unprecedented customer demand.
A Festive Frenzy for Fizz
The supermarket giant has placed a maximum limit of four bottles per person on its Nicolas de Montbart Champagne Brut. This decisive action comes as the retailer slashed the price of the 75cl bottle from £13.99 to just £9.99, representing a substantial 29% saving for shoppers.
Aldi confirmed that this attractive price promotion has triggered a remarkable 76% increase in sales for the champagne, creating a surge that necessitated the new restriction to ensure fair access for all customers. The rule is effective in all Aldi stores while stocks last.
Soaring Popularity of Budget Bubbly
An Aldi spokesperson described the Nicolas de Montbart Champagne Brut as a blend of Chardonnay, Pinot Noir, and Pinot Meunier, offering "a subtle elegance on the palate." They highlighted its "bright fruit and delicate floral notes," making it an ideal aperitif for Christmas toasts.
The demand for affordable celebration drinks isn't limited to this one product. Aldi also reported a significant 38% rise in sales of its Veuve Monsigny Champagne Brut, priced at £15.49 for a 75cl bottle.
The spokesperson added that the savings extend beyond champagne, with over 65 bottles in Aldi's Specially Selected wine range now reduced by 25% as part of the retailer's festive offers.
A Wider Trend of Purchase Limits
Aldi's move mirrors similar actions taken by other major supermarkets during the busy festive period. Rival Tesco has also imposed quantity limits on customers, specifically on beef and lamb joints.
Shoppers at Tesco have encountered signs in the red meat aisle stating: "So that everyone can get what they need, we're limiting Beef and Lamb joints to four per person." This restriction is also enforced online, where the website prevents customers from adding more than three of these joints to their digital basket.
Public health guidance reminds consumers to drink responsibly. The NHS advises that adults should not regularly drink more than 14 units of alcohol per week. Organisations like Drinkaware provide further resources and information on their websites.
