A popular dairy staple stocked by Aldi Australia has become increasingly elusive on supermarket shelves, prompting widespread frustration among loyal customers and sparking theories about the influence of social media food trends.
Shoppers Struggle to Find Essential Item
Australian consumers have taken to online forums to voice their concerns over the sudden scarcity of Yoguri Greek Style Plain Yoghurt, a 900g tub priced at $5.89. Reports indicate that shoppers have visited multiple stores without success, with some stating the product has been out of stock for over six weeks at their local Aldi.
One shopper from Sydney confirmed they had experienced difficulty locating their favourite Greek yoghurt for several weeks, while another individual lamented having checked four different stores without any luck. The growing absence of this household staple has led to questions about potential supply chain issues or manufacturing delays.
The TikTok Connection
Many observers have quickly identified a likely culprit behind the shortage: the viral "Biscoff Cheesecake" dessert that has been sweeping through social media platforms, particularly TikTok. This simple do-it-yourself recipe involves taking a tub of Greek yoghurt, inserting Biscoff biscuits into it, and allowing the mixture to set overnight in the refrigerator.
The resulting creation offers a smooth, creamy texture that mimics the flavour profile of traditional cheesecake while being marketed as a simpler and healthier alternative. As the trend gained momentum, content creators enthusiastically shared their versions, driving significant interest in the key ingredient.
Consumer Reactions to the Trend
Reactions among Aldi customers have been mixed, with some expressing annoyance at the disruption to their regular shopping routines. "It is so annoying. Damn TikTok!" one long-time consumer complained. "I have been eating this for years and it's now so hard to find."
Others have shown more understanding toward those participating in the trend, recognising the appeal of lower-calorie dessert options. "People are trying to enjoy something without the insane calories - I can't be mad at it," commented one forum participant.
For those unfamiliar with the social media phenomenon, fellow shoppers have provided explanations. "They call it Biscoff Greek yoghurt 'cheesecake'," one person clarified. "Basically just stick Biscoff into Greek yoghurt and let it sit in the fridge for a bit - the biscuits soften and it becomes sort of like a choc ripple cake texture."
History Repeating Itself
This is not the first instance where Aldi Australia's dairy products have been affected by viral online trends. In late 2025, the supermarket chain's Westacre Cottage Cheese became notoriously difficult to find, with many attributing the shortage to a popular hot honey sweet potato beef bowl recipe that featured the ingredient prominently.
The connection between the two shortages has not gone unnoticed by observant shoppers. "Those damn TikTokkers again," one commenter remarked. "First they came for our cottage cheese, now our Greek yoghurt!" Another added humorously, "On the plus side the cottage cheese shortage seems to be over!"
Protein Yoghurt Pouches Also Affected
Beyond these specific incidents, Aldi's Yoguri Protein Yoghurt range has also experienced periods of high demand and limited availability. Priced at $2.29 per pouch, these products gained attention after being promoted by online health experts as convenient, budget-friendly snacks with excellent nutritional profiles.
Australian health coach Joel Aventi highlighted the product in a recent video, noting: "These protein yoghurts are only 95 calories and 15 grams of protein." Such endorsements have contributed to the items becoming sought-after commodities among health-conscious consumers.
Despite attempts to seek clarification from Aldi Australia regarding the increased demand for their Greek yoghurt product, no official response had been received at the time of reporting. The situation highlights the growing influence of social media trends on consumer behaviour and retail inventory management.
