Today marks Blue Monday, widely considered the most challenging day of the year for our mood. With the festive season firmly behind us, coupled with short days and cold weather, maintaining a positive outlook can feel like an uphill struggle.
Science of Colour: A Simple Mood-Boosting Strategy
While the concept of Blue Monday originated as a marketing tool, the feelings of low energy and melancholy it represents are very real for many throughout January. A proven, simple way to counteract this is by introducing bright, warm colours into your daily life. Scientific research supports the idea that vibrant hues can genuinely elevate our spirits by stimulating the release of dopamine, the brain's 'feel-good' neurotransmitter.
Top High Street Picks to Elevate Your January
From fashion and beauty to your home, we've curated a list of accessible high street purchases designed to inject joy and colour. Here are eight standout items to help you turn the tide on Blue Monday.
1. Vibrant Makeup for an Instant Glow: The Huda Beauty Blush Filter Palette in Baby Pink 2 (£38) offers buildable, matte pigment in vibrant pink shades, delivering a serious pop of colour for an instant mood lift.
2. A Sophisticated Alcohol-Free Alternative: For those participating in Dry January, the Everleaf Forest non-alcoholic aperitif (£22) provides a complex, botanical alternative to gin. Mix with tonic for a satisfying spritz without the next-day consequences.
3. Hydration for Mind and Body: Dehydration can significantly dampen your mood. Humantra's Apricot electrolyte and antioxidant sachets (£28 for 20) can support the production of key neurotransmitters like dopamine and serotonin when added to your water.
4. Combat the Chill in Style: Fight off winter misery by wrapping up warm. The M&S Goodmove ski coat in green (£99) is a cosy, practical puffer jacket that promises both comfort and a touch of seasonal colour.
5. Brighten Your Living Space: Uplift your surroundings with colourful homeware. The Sophie Robinson for Dunelm Wavy edge trays, a set of two for £20, are a simple and affordable way to add a cheerful design element to any room.
6. Soothing Tech for New Parents: Parents of newborns can find some much-needed respite with the Momcozy DreamSync Tech Smart Baby Sound Machine (£89.99). Its rainbow light and sound features are designed to soothe infants, helping everyone get better rest.
7. A Pop of Colour for Your Wardrobe: Instantly upgrade any winter outfit with a statement accessory. The Oliver Bonas Bright stripe scarf (£38), featuring a joyful rainbow pattern, is a perfect dopamine fashion buy.
8. Artistic Wall Decor for Daily Inspiration: Transform your home's atmosphere with playful prints. The 'Stay Weird' poster from Desenio, starting from £6.95, is an easy and impactful way to inject personality and positive energy into your space.
Turning a Marketing Myth into a Positive Action
Whether you subscribe to the Blue Monday theory or not, the third Monday of January serves as a timely reminder to prioritise our wellbeing. Intentionally adding colour, comfort, and small pleasures to our day—whether through a new scarf, a vibrant blush, or a piece of art—can have a tangible, positive effect on our mindset as we navigate the rest of the winter month.
