Locals in Chesterfield say the market town, with around 80 independent shops, is so attractive that entire families move there. Despite grey weather, the town bustles with life, anchored by its historic crooked church spire and a growing community.
Alec Chapman-Taylor, 32, who works at the Cheese Factor, notes the town's unique position: 'We have the heritage here. The market's quite old and traditional, with family connections that make it special.' He estimates 80 independent shops in Chesterfield and praises recent improvements like a new event square.
Chapman-Taylor, who moved back from Manchester, says: 'It's the perfect size. I'm bringing up a family here. All my brothers and sisters live here too - we've moved our family from elsewhere.' He welcomes new events such as animatronic dinosaurs day and a 1940s market.
Shopper Janice Wallhead, 72, has lived in Chesterfield for 40 years and enjoys the high street but wants more variety. 'We have lost a few fashion shops,' she says, though she acknowledges investment in the market.
Patrick and Meg Hopman, both 30 and 29, revived The Royal Oak pub, defying economic odds. Patrick says: 'We took a punt buying this pub but have been really pleasantly surprised.' The pub features bright orange walls, memorabilia, and a church-like setting with stained glass, making it a destination.
