Dwayne Johnson's Energy Drink Company Reaches $3 Million Settlement Over Marketing Claims
Customers of ZOA Energy, the beverage brand co-founded by Hollywood superstar Dwayne Johnson, could be entitled to financial compensation following a major class-action lawsuit resolution. The company has agreed to a substantial $3 million settlement to address allegations of deceptive marketing practices regarding its product labeling.
Eligibility Criteria and Claim Process Details
American consumers who purchased ZOA Energy drinks marketed as containing "0 preservatives" for personal consumption between March 1, 2021, and November 21, 2025, may qualify for cash payments. The settlement establishes a clear deadline for submissions, with all claims required to be filed by February 20, either through electronic channels or traditional mail delivery methods.
Payment amounts vary significantly based on documentation:
- Customers providing valid receipts can receive up to $150 per household
- Those without purchase proof are limited to $10 per household maximum
- All approved payments must be redeemed within 180 days of issuance
Legal Background and Company Response
The litigation originated in October 2023 when plaintiffs filed suit in California's Northern District, alleging ZOA Energy drinks contained chemical preservatives—specifically citric and ascorbic acids—despite explicit "preservative-free" marketing claims. While agreeing to the multimillion-dollar settlement, the company maintains its position regarding compliance with legal standards.
"ZOA denies these allegations and maintains that its labeling and marketing are truthful, accurate, and compliant with applicable law," states the official federal complaint document. The final approval hearing for the settlement is scheduled for March 26, with payments contingent upon judicial confirmation and resolution of any potential appeals.
Brand History and Ownership Structure
Dwayne Johnson launched ZOA Energy in 2021 alongside business partners including his former spouse Dany Garcia, celebrity fitness expert Dave Rienzi, and investor John Shulman. The brand positions itself as a healthier energy alternative, emphasizing plant-based caffeine sources, electrolyte content, and complete absence of sugar in its formulations.
Despite alcohol conglomerate Molson Coors acquiring majority ownership in 2024, Johnson continues to serve as the brand's primary promotional figure across advertising campaigns and social media platforms. The settlement represents a significant development for the relatively young company that has leveraged Johnson's substantial celebrity influence to establish market presence.
This case follows similar consumer protection actions, including Amazon's recent $2.5 billion settlement with the Federal Trade Commission that offers customers potential refunds up to $51 through July 2026. The ZOA Energy resolution highlights ongoing regulatory scrutiny of marketing claims within the competitive beverage industry, particularly regarding health and ingredient transparency assertions.
