A British chocolate enthusiast has sparked a major festive debate after meticulously documenting the exact contents of their Celebrations tub, with the results leaving many sweet-toothed shoppers feeling short-changed.
The Great Celebrations Count
The investigation began when a curious consumer tipped out their iconic red tub of Celebrations and sorted each miniature chocolate into separate piles. The final tally revealed a total of 42 individual chocolates, but the distribution between varieties raised eyebrows.
The breakdown showed seven Mars bars, four Twixes, eight Milky Ways, seven Bountys, six Snickers, five Galaxy Caramels, two regular Galaxy chocolates, and a mere three Maltesers Teasers. Posting their findings on Reddit, the shopper questioned whether this distribution was normal, specifically expressing dissatisfaction with the low count of their preferred chocolates, particularly the Malteser variety.
Social Media Erupts Over Chocolate Disparity
The online community quickly responded with a mixture of sympathy, humour, and their own findings. One commenter observed that seeing the chocolates laid out plainly revealed how little is actually in these festive tubs. Another user joked that next year the containers might be found in the frisbee section, hinting at shrinking contents.
Many shared the original poster's disappointment regarding the Maltesers Teaser, with one person declaring the situation "absolutely tragic as the Malteser is the far superior choccy." However, not all experiences were negative. A different consumer shared their 2025 tub results, which contained 54 chocolates—significantly more than the original poster's 42—with a much fairer distribution including several Maltesers Teasers.
Manufacturer Responds to Shrinking Tub Concerns
When approached for comment, a Mars Wrigley UK spokesperson addressed both the chocolate mix and the tub size. They explained that the Celebrations mix has been carefully designed by chocolate experts since 1994 to ensure it's perfect for sharing, regardless of individual favourites.
The spokesperson also acknowledged the changing size of the tubs, citing rising manufacturing costs, particularly increases in the cost of cocoa. They stated that while absorbing pricing pressures is preferred, adjusting tub sizes ensures families can still enjoy the Celebrations mix without compromising on quality or taste.
This revelation comes at a sensitive time for chocolate lovers, as the festive season traditionally sees households stocking up on shared treats. The viral post has prompted many to consider what exactly they're getting in their seasonal chocolate purchases, turning a simple tub of sweets into a talking point about value, quality, and the eternal quest for enough Maltesers Teasers.