As a beauty editor, I've tested countless products, but few brands have disrupted the industry quite like Beauty Pie. Founded in 2017 by serial entrepreneur Marcia Kilgore, the members-only club has built a cult following by offering premium formulas at factory-direct prices. Now, the brand has launched its best Black Friday sale to date, with a generous 20 per cent discount sitewide.
How Beauty Pie's Revolutionary Model Works
The core premise of Beauty Pie is elegantly simple: cut out the middleman. By operating as a membership club, the brand removes the traditional retail mark-up. This means customers pay the same price the brand does to source products from its network of global factories. Profit is generated through the membership fee, which includes a monthly or annual credit allowance for shopping.
This direct-from-factory approach allows Beauty Pie to rival the quality of luxury beauty giants at a fraction of the cost. Kilgore, the brains behind Soap & Glory, Bliss, and FitFlop, leverages her extensive industry contacts to produce everything from skincare and makeup to candles and home fragrances in world-renowned facilities.
The Beauty Editor's Black Friday Shopping List
Having tried virtually the entire range, I've curated a list of the standout deals from this year's sale. These are the products that have earned a permanent place in my routine and are now available at an even better price.
Skincare Staples & Treatment Heroes
For a reliable, gentle cleanse, the Super Healthy Skin Gently Foamy Face Wash is unbeatable. Priced at just £15.75 (was £17.50), its 390ml size offers phenomenal value. Infused with vitamin C and apple extract, it cleanses without stripping the skin.
For targeted brightening, the Superdose C C-Suite Rapid Action Power Brightener is a game-changer. Now £18.80 (was £23.50), its water-light texture absorbs instantly, delivering a stable, high-dose vitamin C complex with ferulic and tranexamic acids to tackle dullness and UV damage.
Exfoliation is made easy with the Dr Glycolic Multi-Acid (6.5%) Micropeeling Pads, reduced to £13.20. Beauty writer Ellis Cochrane praised them as perfect travel companions for maintaining a glow on the go.
Makeup Must-Haves & Luxe Treats
In the makeup bag, the Triple Beauty Luminizing Wand in Champagne (£9.60, was £12) is a product that consistently garners compliments. It delivers a seamless, non-glittery glow that catches the light beautifully.
Created with celebrity makeup artist Hannah Martin, the Supercheek Cream Blush in Bare Blush (£9.60) is a muted pink that blends effortlessly for a natural, matte finish. It's so user-friendly it can convert even the most blush-averse.
For the eyes, the James Molloy Deluxe Eyeshadow Quad in Gold (£12, was £15) offers impeccable, buttery-soft pigments perfect for creating anything from a simple wash of colour to a dramatic smoky eye.
Body, Hair & Home Fragrance Favourites
The Soul Providers Re-energizing Dry Oil Sugar Scrub (£12.80) is a sensory delight. Its intoxicating blend of grapefruit, lemongrass, and black pepper transports you instantly, while the formula leaves skin incredibly silky.
For hair care, the Super Healthy Hair mask (£8) is a hydration hero, packed with argan oil and hyaluronic acid. Expert Lauren Cunningham noted its impressive detangling and strengthening abilities.
No product round-up is complete without a candle, and the Luxury Scented Candle in Clean House (£16) perfectly captures the comforting scent of fresh laundry with notes of lavender and magnolia. Beauty Pie's candles are renowned for their clean burn and impressive scent throw.
Finally, for a practical luxury, the Luxury Mulberry Silk Hair Scrunchies (now £14.85 for a pack of six) are a gentle, damage-preventing alternative to standard hair ties, proving that high-quality doesn't have to mean exorbitant.
Beauty Pie's Black Friday sale offers a rare opportunity to stock up on editor-approved, high-performance beauty and lifestyle essentials at factory-direct prices, now with an additional 20 per cent saving. It's a model that continues to prove its worth, offering luxury for less without compromising on quality.
