Nationwide Building Society has reported a 9% increase in the overall value of customer spending on gambling in January compared to the same month last year, with the number of gambling-related transactions rising by 7%. The data reveals that the top 10% of spenders on gambling now average £745 per month.
The building society expressed concern over the trend, especially with a busy sporting calendar ahead in 2026. A survey commissioned by Nationwide of 2,000 people who gamble found that around two-thirds (68%) expect to bet more this year due to major sporting events.
Nationwide offers customers the option to apply gambling blocks on accounts, but the survey indicated that nearly one in five (19%) of those who gamble are unaware that banks and building societies provide such blocks. The society highlighted its 72-hour cooling-off period for the gambling block as an additional safeguard.
Kathryn Townsend, head of customer vulnerability at Nationwide, said: “With a year of major sporting events ahead, we’re concerned that more people could find themselves gambling more than they can afford. That’s why early identification and strong safeguards matter.” She added that the cooling-off period helps people stay in control.
Raminta Diliso, senior partnerships manager for the charity GamCare, noted: “Gambling harm is often a very hidden issue, but the problems it can cause people can be significant. Financial difficulties, mental health struggles and relationship challenges are all common impacts facing those who are struggling with gambling.”
