Discover how Build-A-Bear Workshop defied the retail downturn with a savvy digital pivot and experiential offerings, leading to a stunning profit surge and ambitious expansion plans across the UK.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
Exclusive research by the Mirror names Westminster as Britain's top shopping destination, while Blackburn faces a stark struggle. Discover the full ranking and what it means for your local high street.
The humble Australian discount retailer Kmart is taking the world by storm. Discover how its unique 'hustle' strategy and new Asian mega-store are setting the stage for global retail supremacy, challenging giants like Target and Big W.
Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
Marks & Spencer stages a remarkable financial comeback, with profits surging 58% as its bold 'Never the Same Again' transformation strategy delivers results. Discover how food and clothing sales are driving growth.
A major electrical retailer sparks outrage with a controversial promotion offering female customers full refunds on appliances if they conceive within 30 days of purchase. Feminists and critics condemn the policy as 'deeply regressive' and 'patronising'.
A San Francisco grocery store faces intense backlash after mistakenly sending a 'texts for college students only' promotion that bizarrely stated 'if you're white... stop by'. The error, attributed to a 'technical glitch', has ignited accusations of racis
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
In a surprising turn, John Lewis and Primark report strong sales growth, challenging the broader retail downturn and offering a glimmer of hope for the UK high street.
In a surprising turn, John Lewis and Primark report strong sales growth, challenging the broader retail downturn and offering a glimmer of hope for the UK high street.
Discount retail giant Home Bargains is set to close all its UK stores for three days in September for an extensive staff training programme, promising a revamped customer experience upon reopening.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Iconic accessories retailer Claire's is set to close several of its UK stores as part of a major Company Voluntary Arrangement (CVA) restructuring plan, impacting the British high street.
John Lewis Partnership announces major expansion plan to create 10,000 new roles in rental services, financial products, and refurbished furniture, marking significant shift in retail strategy.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Electronics retailer CEX has sparked fury after employees created a controversial window display featuring a mannequin slumped over a till, labelled 'Average Retail Worker'. The stunt has been branded 'disgusting' and 'tone-deaf' by furious customers.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Christine Woodson faces multiple felony charges after police allege she orchestrated a brazen scheme to steal high-value Slushi Ninja machines from Target stores across Virginia in a sophisticated retail crime operation.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
A veteran supermarket security guard reveals the sophisticated and brazen methods used by organised criminal gangs to plague UK retailers, costing millions and creating a climate of fear for staff and shoppers.
Another beloved high street name announces a wave of closures across England and Wales, impacting jobs and local communities. Get the full list of affected locations and the reasons behind the decision.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Arts and crafts retailer Hobbycraft is set to close six stores across the UK in a major restructuring plan, putting dozens of jobs at risk. Get the full details on the locations and the company's strategy.
JD Sports reports a sharp 4.2% drop in UK sales, blaming fragile consumer confidence and a 'challenging' market. The retail giant's warning signals trouble for the wider high street.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.