In a stunning revelation that rewrites basketball history, Hall of Famer George Raveling has disclosed his pivotal role in securing Michael Jordan's earth-shattering Nike endorsement - a deal that would revolutionise sports marketing and create a billion-dollar empire.
The 86-year-old coaching legend, who currently serves as Nike's director of international basketball, recently shared the incredible story of how he facilitated one of the most significant partnerships in sports history while asking for nothing in return.
The Fateful Meeting That Changed Everything
According to Raveling, the monumental agreement began taking shape during the 1984 Olympics in Los Angeles, where he worked as an assistant coach alongside Jordan. It was during this period that Nike executives approached Raveling for assistance in convincing the young basketball phenom to join their brand.
"They called me and said, 'We're having a difficult time getting through to Michael. Can you help us?'" Raveling recalled. His connection with Jordan proved instrumental in bridging the gap between the ambitious athlete and the growing sportswear company.
A Handshake Deal for the Ages
What makes this story particularly remarkable is Raveling's refusal to accept any financial compensation for his crucial brokerage services. When Nike offered him a standard finder's fee for facilitating the agreement, the coach made an extraordinary request.
"I said, 'Why don't you just give me a dollar and we'll call it even?'" Raveling revealed. This symbolic handshake, rather than a lucrative commission, sealed his involvement in what would become the most successful athlete endorsement in history.
The Birth of a Global Phenomenon
The Jordan-Nike partnership would eventually evolve into the Air Jordan brand, generating over $5 billion in annual revenue and transforming how athletes approach endorsement deals. Jordan himself earns approximately $256 million annually from the agreement, making it one of the most profitable partnerships in sports history.
Raveling's decision to accept just one dollar for his role in facilitating this deal stands as a testament to his character and vision. While he could have earned millions in commissions, he chose instead to be part of basketball history without financial motive.
This revelation offers a fascinating glimpse into the humble beginnings of a sports marketing revolution and the unexpected figures who helped shape the landscape of modern athlete endorsements.
