Guardian 2025 Upfronts: Creativity Drives Advertising ROI
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Category : Search result: alcohol marketing
Maxwell House's Apartment Coffee Campaign Brews Buzz
Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.
WNBA Commissioner Faces Backlash Over Marketing Approach
WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.
Childhood IQ predicts adult alcohol risk, study finds
Groundbreaking UK research discovers children with lower cognitive test scores face significantly higher risk of developing alcohol-related problems as adults, including dependency and dangerous behaviours.
AI Actress 'Death' Stunt Sparks Marketing Backlash
Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.
Your Drinking Habits Could Be Shrinking Your Brain
Groundbreaking research reveals how even moderate alcohol consumption accelerates brain shrinkage, dramatically increasing dementia risk. Discover the vital changes you can make to protect your cognitive health.
No safe alcohol level for dementia risk, study finds
New research from South Korea confirms there is no safe amount of alcohol consumption when it comes to dementia risk, challenging previous beliefs about moderate drinking.
Study: Any Alcohol Consumption Raises Disease Risk
Groundbreaking research reveals that any alcohol consumption, no matter how moderate, increases your chances of developing over 60 medical conditions including heart disease and diabetes.
Scotland's automatic alcohol price hike to tackle deaths
The Scottish Government announces automatic annual increases to minimum alcohol pricing, intensifying efforts to reduce the nation's devastating alcohol mortality rates.
Scotland's Alcohol Deaths Crisis: SNP Policy Branded a Failure
Shocking new figures reveal Scotland's alcohol-related deaths remain critically high, sparking fierce criticism of the SNP's flagship minimum unit pricing policy as public health experts demand urgent review.
Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
How to make friends at university without alcohol
Discover practical strategies for building a vibrant social life at uni without relying on booze. From sober societies to daytime events, learn how to forge genuine connections and thrive.
Taylor Swift Faces Lawsuit Over 'Playlist Practice' Promotion
Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the
Top UK Universities for Marketing & PR 2025 Revealed
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
Store's "pregnancy refund" offer sparks fury and feminist outcry
A major electrical retailer sparks outrage with a controversial promotion offering female customers full refunds on appliances if they conceive within 30 days of purchase. Feminists and critics condemn the policy as 'deeply regressive' and 'patronising'.
SF store's 'whites only' text blunder sparks fury
A San Francisco grocery store faces intense backlash after mistakenly sending a 'texts for college students only' promotion that bizarrely stated 'if you're white... stop by'. The error, attributed to a 'technical glitch', has ignited accusations of racis
Genital Anxiety Behind Whole Body Deodorant Boom
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
Revolutionary Hangover Cure Pill Discovered by Scientists
Groundbreaking research from British and Australian universities reveals a revolutionary dietary supplement that could prevent hangovers by blocking alcohol's toxic byproduct. Discover how this could change social drinking forever.
Moderate Drinking Shrinks Brain, Scars Liver: Oxford Study
A major new study from the University of Oxford delivers a sobering warning: regular, moderate alcohol consumption is directly linked to reduced brain volume and increased liver fat. Discover the hidden damage in your glass.
Controversial Ads: Shockingly Effective for Brand Recall
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Portnoy: Swift Made Kelce a Million-Dollar Man
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Michael Jordan's Secret Nike Deal: The $1 Handshake That Changed Sports
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO fired after secret affair with marketing VP
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
Mum loses 9 stone by quitting one expensive habit
A British mother reveals her astonishing transformation after ditching her £4,000-a-year alcohol and hangover takeaway habit. Discover her simple, no-gimmick secret to losing over nine stone and reclaiming her health and happiness.
Beauty Insider Exposes 'Anti-Ageing' Myth
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Liver Can Heal From Alcohol Damage, Revolutionary Study Finds
Exclusive: Pioneering research from University College London offers a glimmer of hope for drinkers, revealing the liver's remarkable regenerative capacity when given a period of abstinence.
Champions League's Radical Hipster Makeover Revealed
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
e.l.f. Beauty's TikTok Shop Triumph Reshapes UK Retail
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Ryan Reynolds & Robert Downey Jr Feud Truth Revealed
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
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