Vodafone has been branded the worst major mobile network for customer satisfaction after official data revealed it received more complaints than any of its competitors.
According to the latest figures from telecoms regulator Ofcom, Vodafone attracted a staggering 17 complaints per 100,000 customers between July and September 2023 - nearly triple the industry average.
Complaints Breakdown Reveals Service Issues
The regulator's data shows complaints about Vodafone primarily centred on billing, pricing, and charges, accounting for 38% of all grievances. Customer service issues represented 32% of complaints, while problems with changing provider made up 16%.
This isn't a one-off poor performance for Vodafone. The network has consistently ranked among the most complained-about providers throughout 2023, raising serious questions about its customer service operations.
Tesco Mobile Shines as Industry Leader
In stark contrast, Tesco Mobile emerged as the standout performer with just two complaints per 100,000 customers - making it the least complained-about mobile operator for the eleventh consecutive quarter.
Sky Mobile and Utility Warehouse also impressed with only three complaints each per 100,000 customers, demonstrating that high customer satisfaction is achievable in the competitive telecoms market.
Industry Response and Customer Impact
A Vodafone spokesperson acknowledged the poor results, stating: "We know we've let some of our customers down and we're working hard to put things right."
The company attributed the high complaint levels to ongoing service migrations and promised improvements are underway, though customers continue to experience frustration with billing errors and service quality.
For consumers considering switching providers, this data provides valuable insight into which companies are delivering on their service promises and which are falling short of customer expectations.
