A new star has emerged in the American political and fashion landscape, and she's bringing conservative values to the catwalk. Isabelle Redfield, the 25-year-old social media sensation, has become the fresh face of MAGA's fashion revolution through her wildly popular publication, The Conservateur.
The Rise of a Conservative Style Icon
Redfield has cultivated a substantial following by showcasing her opulent lifestyle online, regularly documenting her interactions with prominent politicians, attendance at exclusive Washington D.C. events, and luxurious travels. Her platform, The Conservateur, has been described as 'the Vogue for conservatives', positioning itself as an alternative to mainstream fashion media that often overlooks right-leaning women.
The San Francisco native co-founded the publication in 2020 with her friend Jayme Chandler Franklin, driven by their shared frustration that Trump administration women weren't receiving adequate recognition in traditional fashion magazines. 'We were outraged that one of the most beautiful first ladies in American history did not have her time to shine as had been done before in Vogue,' Redfield told Politico.
Building a Conservative Media Empire
Redfield's political credentials run deep. She developed an interest in politics during her youth, establishing a political club at her elite California private school during her teenage years. She later pursued political science at Southern Methodist University, graduating in 2021. Her professional background includes roles with the United States Senate, Fox News, the Republican National Committee, the Trump Campaign and the White House.
The Conservateur has grown into a substantial media presence, embracing cultural conservatism, Christian nationalism and anti-'woke' rhetoric. The platform covers diverse topics ranging from celebrity news to fashion and beauty advice, often focusing on achieving a 'classy' appearance or emulating the 'polished and powerful' style associated with Trump women.
The publication now boasts over 300,000 Instagram followers and generated an impressive 1.7 million page views in 2024. Its influence extends to prominent conservative figures, with Ivanka Trump among its followers and Lara Trump participating in a photoshoot for the publication last August.
Expanding the Conservative Lifestyle Brand
The enterprise has expanded beyond digital content into merchandise and audio programming. The Conservateur sells its own products, including a hot pink 'Make America Hot Again' hat priced at $45 and a $50 crewneck sweater. The brand recently launched 'Sincerely American', a podcast featuring Franklin and Camryn Kinsey - the conservative Christian activist who gained attention for fainting during a Fox News appearance last spring.
According to its website, The Conservateur aims to 'restore long-lost moral and aesthetic refinement' and 'capture America's quintessential style and traditions' through elegant design and prose. The platform positions itself as both a confidant and bold, contrarian voice for women seeking alternatives to mainstream publications like Vanity Fair, Vogue, Cosmopolitan and Glamour.
Redfield explained to the New York Post: 'Our main components are faith, freedom, family and friends. We're concentrating on uplifting young women. We want to be builders, not wreckers.' This philosophy has resonated with young conservative women, making The Conservateur their preferred news outlet for lifestyle content aligned with their values.
