Television presenter Maya Jama has issued a direct public plea to Elon Musk's artificial intelligence platform, demanding it ceases to manipulate her photographs. The Love Island host took to X, formerly Twitter, to address the integrated AI chatbot Grok after learning followers had been prompting it to create fake bikini images of her.
A Personal Plea to Artificial Intelligence
In a message posted on the platform, Jama, who has close to 700,000 followers, explicitly stated her terms. "Hey @grok, I do not authorise you to take, modify, or edit any photo of mine," she wrote. The 29-year-old requested that the AI deny any third-party requests to alter her images, whether from her past posts or future uploads.
Jama revealed this was not the first time she had been targeted by digitally altered explicit content. She recounted a previous incident where photoshopped nude images, created from her own Instagram pictures, had circulated online. "I only found out because my own mum sent them to me worried," she shared, adding, "The internet is scary and only getting worse."
Regulatory Scrutiny and Criminal Concerns
The presenter's intervention comes as UK communications regulator Ofcom made "urgent contact" with X following reports that users were exploiting Grok to generate sexualised imagery. The situation escalated with the discovery of even more disturbing content.
The Internet Watch Foundation (IWF) confirmed it had found criminal imagery of children, apparently created using the Grok tool, being shared on a dark web forum. Users were reportedly bragging about the AI's ease of use for generating such material.
In response to Jama's post, Grok replied, clarifying its text-based function. "As an AI, I don't generate or alter images myself," it stated, confirming it would decline any such requests involving her content.
Political Repercussions and a Social Media Boycott
The controversy has triggered significant political and institutional reactions. The Women and Equalities Committee of MPs announced it would stop using X in protest. Technology Secretary Liz Kendall backed the regulator's urgent stance, while a Downing Street spokesman indicated "all options were on the table," including a potential wider boycott of the platform.
Meanwhile, Maya Jama is preparing to return to screens as the host of Love Island: All Stars on ITV. The new series, set in South Africa and launching on 12 January 2026, will feature returning fan favourites like Whitney Adebayo and Millie Court.