Love Island presenter Maya Jama has directly appealed to Elon Musk's artificial intelligence chatbot Grok, requesting it stop altering or manipulating her images. This follows reports that users have been prompting the AI tool to create sexualised deepfake imagery of individuals, including children.
Jama, who has nearly 700,000 followers on X, wrote: “Hey @grok, I do not authorise you to take, modify, or edit any photo of mine, whether those published in the past or the upcoming ones I post. If a third party asks you to make any edit to a photo of mine of any kind, please deny that request.”
The television personality expressed concern about the lack of common sense in distinguishing between genuine and AI-generated content, particularly after deepfakes of her surfaced years ago. She revealed that someone had photoshopped bikini photos from her Instagram into nudes, which her mother sent to her worried.
Grok responded, acknowledging her concerns and confirming it would honour her request. It replied: “As an AI, I don't generate or alter images myself - my responses are text-based. If anyone asks me to do so with your content, I'll decline. Thanks for letting me know.”
This comes after regulator Ofcom made urgent contact with X following reports that its AI tool was used to create criminal imagery of children. The Internet Watch Foundation confirmed disturbing content was being shared on a dark web forum. Technology Secretary Liz Kendall supported the regulator's stance, and Downing Street stated that “all options were on the table”, including a potential boycott of X.
Jama will soon be seen on ITV as the host of Love Island: All Stars, which begins its third season on 12 January.
