AI-generated content, often referred to as 'AI slop', has become pervasive across social media and streaming platforms. While it's nearly impossible to eliminate entirely, some platforms now offer settings to minimise its appearance. Henry Ajder, an AI and deepfake expert, compares AI slop to industrial smog, warning that avoiding it completely is 'incredibly difficult'.
Pinterest has introduced a 'tuner' that lets users adjust the amount of AI content in their feeds. Available on Android, desktop, and gradually on iOS, it can be accessed via Settings > Refine your recommendations > GenAI interests. Users can toggle categories like beauty, art, fashion, and home decor to see less AI-generated material.
TikTok is testing a feature that allows users to control AI-generated content in their For You feed. To check if it's available, go to Settings > Content Preferences > Manage Topics, where sliders for various content types appear. Alternatively, tap Share on a post, then 'Why this Video', then 'Adjust your For You'. A slider for AI content may appear, but it's not yet widely rolled out.
Deezer, a European music streaming service, labels AI-generated tracks to help listeners avoid them. The platform detects thousands of AI songs daily and has labelled over 13.4 million. Users can identify these tracks through labels, though no specific user setting exists to filter them out entirely.
For those seeking AI-free alternatives, platforms like Cara, an artist portfolio site, ban AI-generated content entirely. However, Ajder notes that AI slop is likely to persist, much like industrial pollution, as platforms balance user control with content moderation.
