In a significant boost to the British motorsport industry, Allwyn International has revealed ambitious plans to establish a major operational hub in Austin, Texas, creating more than 100 new Formula 1 positions.
Major Expansion Across the Atlantic
The lottery giant, which recently secured the prestigious Formula 1 sponsorship rights, is making substantial investments in its American operations. The new Austin facility will serve as a crucial base for their expanding F1 activities, marking a strategic move to strengthen their presence in the lucrative US market.
Diverse Career Opportunities
The recruitment drive encompasses a wide range of specialised roles, including:
- Engineering and technical positions
- Marketing and commercial roles
- Operational and logistics staff
- Digital and technology experts
- Administrative and support functions
This expansion represents one of the most significant British motorsport employment initiatives in recent years, demonstrating Allwyn's serious commitment to establishing themselves as a major player in global Formula 1.
Strategic Move for US Market Presence
Austin's selection as the location for this expansion is particularly strategic, given the city's established reputation as a growing technology and innovation hub. The Texas capital already hosts the popular Circuit of the Americas, which stages the United States Grand Prix, making it an ideal location for F1-related operations.
The timing of this announcement coincides with Formula 1's growing popularity in the American market, driven by successful initiatives like the Netflix 'Drive to Survive' series and the addition of new US races to the championship calendar.
Building on British Expertise
While the new jobs are located in Texas, Allwyn's expansion is expected to create additional opportunities within their UK operations, strengthening the connection between British motorsport expertise and the expanding American market.
The company's move represents a significant vote of confidence in the future of Formula 1 in the United States and demonstrates how British companies are successfully leveraging their expertise to capitalise on growing international opportunities in motorsport.
