NFL icon Tom Brady once again turned heads with a display of opulent wristwear, sharing a photograph of a magnificent Patek Philippe Aquanaut on his Instagram account just before Sunday night's crucial NFC Championship showdown between the Seattle Seahawks and the Los Angeles Rams.
A Pre-Game Tradition of Luxury
The seven-time Super Bowl champion has established a consistent pattern of posting about his high-end watch collection since commencing his monumental $375 million broadcasting agreement with Fox Sports last season. This weekend proved no exception to that lavish trend.
En route to Lumen Field in Seattle, the legendary quarterback uploaded an image of the exquisite timepiece, captioning it succinctly: 'Big game. Big Watch'. According to various social media valuations and expert analyses, the specific Patek Philippe model Brady was sporting carries an estimated retail price of approximately $650,000.
From the Booth to the Big Screen
Brady later joined his Fox colleague, commentator Kevin Burkhardt, in the broadcast booth to provide analysis for the high-stakes game. The outcome would determine which team advances to face his former franchise, the New England Patriots, in next month's Super Bowl.
The Patriots legend has rarely shied away from showcasing his impressive horological collection, frequently making a significant style statement with his chosen accessories.
A History of Dazzling Timepieces
This recent display is merely the latest in a series of notable watch appearances. Just last week, Brady was seen wearing a highly exclusive Rolex Cosmograph Daytona Rainbow. This particular model is celebrated for its distinctive rainbow-coloured sapphire bezel, blending iconic cosmograph heritage with exceptional craftsmanship and gem-set brilliance.
World Stage Sparkle
Rewinding to December, Brady ensured all eyes were on him during his role as a draw assistant for the 2026 FIFA World Cup draw. Attired in a sharp black suit and tie, he wore an ultra-rare Patek Philippe Nautilus Ref. 5980/1400R. Reports suggest this watch commands a staggering market price of around $700,000.
As he held up the slip for Portugal, sealing the fate of Cristiano Ronaldo's national team, the studio lights brilliantly caught the sparkle from the plethora of diamonds adorning his wrist. The 18k rose gold piece is a dazzling interpretation of the brand's chronograph icon, fully set with brilliant-cut diamonds that cover the bezel, case, and even the bracelet. The signature 'porthole' case shape of the Nautilus line was unmistakable against his dark attire.
Super Bowl Spectacle
For last season's Super Bowl broadcast, Brady selected a special Yellow Sapphire Caviar Tourbillon, valued at an astonishing $740,000. That exceptional piece featured 49 carats and was adorned with 338 brilliant-cut diamonds.
Auctioning a Personal Collection
In a notable move during October 2024, Brady placed a significant portion of his personal watch collection up for auction. The event saw 41 individual items sell for a combined total of just over $9 million, underscoring the immense value and collectability of his curated timepieces.
Tom Brady continues to seamlessly merge his storied sports legacy with a pronounced flair for luxury, ensuring his off-field style remains as talked-about as his on-field achievements.
