Darts sensation Luke Littler has showcased his entrepreneurial spirit by launching an online sales venture, mere days after securing a monumental £20 million sponsorship agreement and winning his second World Darts Championship.
From Ally Pally Glory to eBay Listings
The 18-year-old phenom, known as 'The Nuke', is refusing to rest on his laurels after a sensational start to 2026. He successfully defended his world title at Alexandra Palace, demolishing Gian van Veen 7-1 to become the first player to win back-to-back championships since Gary Anderson in 2016. This victory earned him a historic £1 million prize, the largest ever awarded at the tournament.
Shortly after this triumph, Littler signed a groundbreaking 10-year sponsorship deal with Target Darts worth up to £20 million. The contract is based on potential earnings, bonuses, and a share of sales from branded products.
The Unexpected Side Hustle with Girlfriend Faith
Rather than taking a prolonged break, Littler and his girlfriend, Faith Millar, turned their attention to a different kind of target: selling sports collectible cards on eBay. The couple worked as a team to sort, wrap, and post the items for sale.
Littler took to his Instagram story to promote the venture, posting pictures of the cards and writing: "As people know, [I have] been listing cards on eBay. First cards and the Premier League cards from the hobby boxes, [I've also] got memorabilia cards and auto cards." He provided his eBay username, 'lukethenuke180', for fans to find his listings.
He explained the timing, noting: "I go away tomorrow to start the 2026 World Series campaign, so will be listing cards for a few hours and sending them in post boxes or in pose lockers, whatever you choose."
Dominance on the Oche and the Road Ahead
Littler's financial and sporting dominance is stark. He leads the PDC Order of Merit by nearly £1.6 million over his closest rival, Luke Humphries, cementing a seemingly unassailable position as world number one.
His focus now shifts to the upcoming World Series, beginning with the Bahrain Masters on January 15, followed by the Saudi Arabia Darts Masters on January 19. The Bahrain event holds special significance as it was the first senior competition he won in 2024, shortly after his initial World Championship final appearance at age 16.
Displaying a champion's hunger, Littler stated after his latest win: "I want to be remembered for the titles that I win, the nine-darters I hit and I want to put down a legacy here [at Alexandra Palace]. I want to win so many trophies. There's so many years left."
He will be joined in Bahrain by a strong field including Humphries, Van Veen, Michael van Gerwen, and Gerwyn Price, alongside Asian regional representatives.
