Jude Bellingham Expands Sports Portfolio with Cricket Investment
Real Madrid and England football sensation Jude Bellingham has made a strategic move into cricket, acquiring a 1% ownership stake in The Hundred franchise Birmingham Phoenix. The 22-year-old midfielder is set to be officially unveiled as a co-owner on Wednesday, marking his first major investment outside of football.
Details of the Investment Deal
Bellingham has reportedly paid approximately £800,000 for his minority share in the Birmingham-based cricket team. According to sources, this purchase represents a 0.5% acquisition from both Warwickshire County Cricket Club and American investment group Knighthead Capital Management, who jointly own the franchise. The Birmingham Phoenix is currently valued at around £82 million, making Bellingham's investment a significant entry into professional cricket ownership.
The transaction structure ensures that £80,000 of Bellingham's payment will be redirected through the England and Wales Cricket Board (ECB) to support grassroots cricket development programs. The remaining funds will be divided between Warwickshire and Knighthead Capital, providing additional capital for the franchise's operations and growth initiatives.
Bellingham's Cricket Background and Connections
The football star is no stranger to cricket, having played at junior level for Hagley Cricket Club in Worcestershire during his youth. His investment in Birmingham Phoenix creates an interesting connection to his football roots, as the cricket team shares common ownership with Birmingham City Football Club through Knighthead Capital Management.
This American investment group also has ties to NFL legend Tom Brady, creating a network of high-profile sports investors across different disciplines. Knighthead acquired their 49% stake in Birmingham Phoenix last year for £48 million when The Hundred franchises were initially put up for sale, with Warwickshire retaining a controlling 51% interest.
Broader Context of The Hundred Ownership Changes
Bellingham's investment comes amid a significant transformation in The Hundred's ownership landscape. Last year's franchise sales generated over £500 million for the ECB, with £50 million specifically earmarked for grassroots sports development. Several other prominent figures from football and global sports have entered cricket ownership through these transactions:
- Chelsea co-owner Todd Boehly invested in Trent Rockets through Cain International, paying nearly £40 million for a 49% stake
- The Sun Group, owners of IPL team Sunrisers Hyderabad, purchased 100% of Northern Superchargers for more than £100 million
- Indian firm RPSG Group acquired 70% of Manchester Originals
- Delhi Capitals owners GMR Group secured 49% of Southern Brave
- US-based Tech Titans and Washington Freedom completed purchases of London Spirit and Welsh Fire respectively
ECB's Vision for The Hundred's Future
ECB chairman Richard Thompson has described these ownership changes as "a seminal moment" for English and Welsh cricket. "The Hundred has already played a vital role in growing cricket in England and Wales - attracting new audiences, elevating the women's game, and delivering high-quality entertainment," Thompson stated following the completion of the franchise sales.
He emphasized that the global interest demonstrated throughout the sales process highlights the competition's untapped potential. The involvement of international investors like Bellingham is expected to bring fresh perspectives to the tournament's development, potentially enhancing fan engagement and attracting additional world-class players to participate.
Thompson added that these investments will not only fuel The Hundred's competitive growth but also provide "transformative levels of funding" to professional counties and grassroots cricket programs across the country. The five-year restriction on new owners selling their shares ensures stability during this transitional period for the franchises.
Bellingham's entry into cricket ownership represents a growing trend of cross-sport investment among elite athletes and represents another milestone in The Hundred's evolution as a premier cricket competition with global appeal.



