ITV to Air Ads During Six Nations Rugby Games
ITV will broadcast picture-in-picture advertisements during Six Nations rugby matches, featuring Samsung and Virgin Atlantic, marking a UK broadcasting first for live sports coverage.
Category : Sports
ITV Adds In-Play Ads to Six Nations Rugby Broadcasts
ITV will feature in-play advertising during its Six Nations rugby coverage for the first time in 2026, showing 20-second ads during scrums while maintaining partial live action on screen.
Chelsea's Corner Tactic Leaves Arsenal Flummoxed
Chelsea deployed an unorthodox defensive strategy during corners against Arsenal, sending three players forward to disrupt the Gunners' set-piece dominance in their Carabao Cup semi-final.
Hamann: Why I 'Had To' Leave Newcastle for Liverpool
Former midfielder Didi Hamann reveals why his Newcastle United stint lasted just one year before his iconic Liverpool move, discussing Kenny Dalglish's influence and dressing room dynamics.
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ITV's Six Nations Split-Screen Ads: A UK Broadcast First
ITV introduces revolutionary split-screen advertisements during Six Nations rugby matches, marking a UK media first that could reshape future sports broadcasting.
McCullum: England Not a Loose Ship, Brook Has Off-Field Work
England coach Brendon McCullum insists the team is not a 'loose ship' and praises Harry Brook's leadership, but acknowledges the captain has off-field work to do after a nightclub incident.
Jim Davidson's Tribute to Big Break Co-Star John Virgo
Comedian Jim Davidson has shared an emotional tribute to his 'great mate' John Virgo, his co-host on BBC's Big Break, following the snooker legend's death at age 79.
O'Sullivan's Tribute to Snooker Legend John Virgo
Ronnie O'Sullivan's emotional comments about his close bond with the late John Virgo reveal a deep friendship forged through exhibition matches and shared passion for snooker.
John Virgo Dies at 79: Snooker Legend Remembered
Snooker icon John Virgo has died at age 79. Jim Davidson leads tributes to his Big Break co-host, remembering his playing career, commentary and beloved catchphrase.
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John Terry's Daughter Bids Him Not to Post Chelsea Loss Clip
Chelsea icon John Terry faced mockery from Arsenal fans after sharing a video of himself watching the Blues' Carabao Cup defeat, with his daughter Summer begging him not to post the footage online.
Van Dijk Denies Liverpool Dressing Room Disharmony Rumours
Liverpool captain Virgil van Dijk has firmly rejected speculation of dressing room disharmony at Anfield, insisting the squad remains united despite a challenging season.
John Virgo's Gambling Battle and Snooker Legacy Revealed
Snooker icon John Virgo's death at 79 reveals his personal struggles with gambling addiction and his enduring legacy as a BBC commentator and UK Championship winner.
John Virgo Remembered: Snooker's Unforgettable Character
Following the death of snooker icon John Virgo at 79, Mark Whiley reflects on a memorable interview with the Big Break star, recalling his warmth, humour, and lasting impact on the sport.
Vonn's Olympic Comeback with Torn ACL 'Doable' Says Ex-Champ
Olympic champion Lindsey Vonn aims to race in the Winter Games downhill days after an ACL rupture, with former teammate Julia Mancuso calling the feat 'definitely doable' despite unique challenges.
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Everton Women Sack Manager Brian Sørensen
Everton Women have dismissed manager Brian Sørensen after nearly four years, despite securing their first WSL home win of the season at Goodison Park last weekend.
1956 Winter Olympics: Cortina's Record-Breaking Legacy
The 1956 Winter Olympics in Cortina d'Ampezzo saw numerous records broken, setting new standards in alpine skiing, speed skating, and figure skating that reshaped winter sports history.
Rice: Arteta Controls Everything at Arsenal After Chelsea Win
Arsenal midfielder Declan Rice has made a significant admission about Mikel Arteta's authority at the club following their Carabao Cup semi-final victory over Chelsea.
Blood Red Feb 2026: Ekitike Cover, Slot Debate & Reds History
The February 2026 issue of Blood Red magazine is out now, featuring Hugo Ekitike's journey to Liverpool, analysis of Arne Slot's position, and nostalgic looks at classic Merseyside derbies and European triumphs.
Andy Carroll's Loving Holiday Snap with Lou Teasdale
Footballer Andy Carroll, 37, posted an affectionate Instagram Story with girlfriend Lou Teasdale, 42, showing gratitude for her support during his recent hamstring surgery recovery.
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Milan 2026 Winter Olympics Opening Ceremony Preview
The 2026 Winter Olympics opening ceremony in Milan will feature Mariah Carey, Andrea Bocelli, and a lavish showcase of Italian culture at San Siro stadium.
McCullum defends Brook, denies 'loose ship' claims
England head coach Brendon McCullum has defended Harry Brook amid controversy, praising his leadership and denying accusations of a lax team culture as England secure series wins in Sri Lanka.
Steven May's Future Uncertain After Police Home Visit
Melbourne Demons veteran Steven May faces mounting questions after police visited his home last week, with the club seeking explanations as he takes indefinite leave.
Mayweather's Tyson Fight in Doubt as Kickboxer Teases Bout
Floyd Mayweather's planned exhibition with Mike Tyson faces uncertainty after kickboxer Mike Zambidis shared a fight poster for a June clash in Athens, Greece.
Super League 2026 Season Preview Magazine On Sale
A comprehensive 48-page Super League season preview magazine is now available, featuring exclusive interviews, club analysis, and insights into the upcoming rugby league campaign.
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Teen's Four-Hour Swim Saves Family in Sea Ordeal
A 13-year-old Australian boy swam for four hours through rough seas to get help after his family was swept 14km from shore, with doctors comparing the physical strain to running two marathons.
Six Nations Quiz: Test Your Rugby Knowledge
The Six Nations Championship returns with France as favourites to retain their title. Take our quiz to see if you're a true expert on tournament history, records, and statistics.
John Virgo's Final BBC Words as Snooker Mourns
Veteran commentator John Virgo's last BBC words paid tribute to Kyren Wilson's Masters victory weeks before his death at 79, leaving the sporting world in mourning.
Rosenior Defends Chelsea Tactics After Merson Criticism
Chelsea manager Liam Rosenior has responded to Paul Merson's criticism of the team's conservative tactics in their Carabao Cup semi-final loss to Arsenal, defending his decisions and highlighting player effort.
Mike Vrabel Transforms Patriots from Hated Dynasty to Underdogs
The New England Patriots, once reviled as the NFL's Evil Empire under Tom Brady and Bill Belichick, have undergone a dramatic shift in perception. Under new head coach Mike Vrabel, the team has embraced an underdog identity, blending scrappy play with tac
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McCullum Backs Brook After Nightclub Scandal
England cricket coach Brendon McCullum praises Harry Brook's leadership and resilience following a nightclub altercation, as the team gears up for the T20 World Cup.
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