Prime Minister Sir Keir Starmer will place tackling the cost of living crisis at the centre of a major new year appeal to voters, vowing there will be 'no let-up' in government efforts to ease the financial strain on British households.
Starmer's Promise of 'Positive Change' for 2026
In a series of visits and a keynote speech planned for the coming week, Sir Keir will seek to convince the public that 'positive change' will become tangible in 2026. He is expected to argue that Labour's policy choices are beginning to deliver real-world relief, aiming to foster a 'sense of hope' after a challenging period.
The Prime Minister will highlight specific measures his administration has implemented, including a landmark freeze on rail fares—the first in three decades—and an extension of the cut in fuel duty until at least September 2026. He will also point to a £150 reduction in energy bills for many and a rise in the National Living Wage as evidence of the government's focus.
Addressing Challenges and Tory Criticism
This renewed push comes after a turbulent first year for the Labour government, marked by sluggish economic growth and difficult poll ratings ahead of the local elections in May 2026. Furthermore, the government's autumn statement, which included £26 billion in tax hikes, and the decision to freeze income tax thresholds have drawn criticism for increasing the tax burden on millions.
Conservative leader Kemi Badenoch launched a sharp rebuttal, accusing Sir Keir of expecting gratitude for a crisis she claims his policies worsened. 'The jobs tax pushed inflation to double where we left it, and their net zero rush means energy bills are up over £300,' she stated, arguing that only the Conservatives have a plan to cut taxes and spending.
'Britain is Turning the Corner'
Undeterred, Sir Keir will tell families directly: 'This Labour Government is on your side, doing everything we can to ease the cost of living – and make life better.' He will frame 2026 as a pivotal year where renewal becomes a reality felt in daily life, from the commute to the school run.
In the first Cabinet meeting of the new year on Tuesday 06 January 2026, the Prime Minister will instruct ministers to maintain relentless focus. 'I know families across the country are still worried about the cost of living,' he will say. 'There will be no let-up in our fight to make life better for them.' His message is clear: after a rocky start, 2026 must be the year the public begins to feel a sustained improvement in their financial security.
