In a move that has sent shockwaves through Westminster, Sir Keir Starmer has orchestrated a stunning political comeback by appointing Tim Allan, Tony Blair's legendary former spin doctor, as his new Director of Communications for Downing Street.
Allan, who was famously dubbed the 'original smoother' for his unparalleled ability to manage the media and defuse crises during the New Labour era, is being recalled to the heart of government. This appointment marks a significant strategic shift for Starmer's fledgling administration, signalling a deliberate return to the disciplined, media-savvy operations of the Blair years.
The 'Smoother' Returns to the fray
Allan's reputation was forged in the white-hot pressure of Blair's first term. As a key deputy to the formidable Alastair Campbell, he was instrumental in shaping the government's narrative and managing its often-fraught relationship with the press pack. His return from a highly successful career in the private sector, where he founded the prominent PR firm Portland, is seen as a major coup for Starmer.
Westminster insiders view the hiring as a direct response to the government's recent rocky patch with the media. Allan's mandate is clear: to instil discipline, sharpen the government's messaging, and smooth over the cracks that have begun to appear in its public facade.
A Blast from the New Labour Past
The recruitment of a figure so intrinsically linked to the Blairite heyday is rich with political symbolism. It suggests that Prime Minister Starmer is looking to the past to secure his future, embracing the strategic communications playbook that delivered three consecutive election victories.
Allan's appointment is a statement of intent. It demonstrates a prioritisation of professional, polished media management and a desire to avoid the unforced errors that can dominate news cycles and derail the government's agenda. His extensive experience in both the political and corporate worlds is considered a unique asset.
What This Means for Starmer's Number 10
The return of such an experienced operator indicates that the Starmer operation is moving into a new, more aggressive phase. The focus is shifting from stabilisation to long-term narrative building.
Allan's vast network of media contacts and his deep understanding of how to navigate a news crisis will be invaluable. His arrival is likely to herald a more proactive and strategic approach to government communications, aiming to control the news agenda rather than simply react to it. This move is being interpreted as Starmer tightening his grip and preparing his government for the long and challenging road ahead.
