Australian CEO Splashes $150,000 on Super Bowl Family Adventure
Australian Rich Lister Toby Dymond has captured global attention as the NFL superfan who disclosed spending a staggering $150,000 to transport his family to the Super Bowl. The 52-year-old chief executive of Penrite, a prominent oil company, shared these eye-watering details during an interview with NBC's Matt Sottile, proudly adorned in New England Patriots attire.
Breaking Down the Monumental Costs
Dymond, whose fortune is estimated at $785 million according to the 2025 Financial Review Rich List, provided a comprehensive breakdown of the expenses incurred for this once-in-a-lifetime journey. Flying his family of five from Melbourne to the United States represented a significant financial commitment.
'Tickets cost a fortune, right,' Dymond remarked to Sottile. 'So coming from Australia, I reckon I spent 150 thousand dollars. There's five of us. Tickets were eighty grand, eighty thousand Australian.'
When questioned about their seating arrangements, he added, 'We're on level one, so it's expensive.' The cost of air travel constituted another substantial portion of the budget. 'Flights were another major outlay. That was $65,000. That's business class but yeah.'
A Priceless Investment in Family Memories
Despite the extraordinary sum involved, Dymond firmly believes the expenditure was entirely justified. He emphasized the invaluable nature of the experience for his children, framing it as an investment in lifelong memories rather than a mere financial transaction.
'It's priceless. We're here for the win and it's going to be a lifetime memory for the kids. It's going to be great. First Super Bowl, so hopefully we win!'
The Dymond family has travelled to the United States specifically to support the New England Patriots in their quest for victory. Super Bowl LX is scheduled for February 8, 2026, at Levi's Stadium in Santa Clara, featuring a highly anticipated clash between the Seattle Seahawks and the New England Patriots.
Reactions from the Sporting Community
The revelation sparked considerable reaction across social media and the wider sporting world. Internet personality Johnny Tuivasa-Sheck, brother of New Zealand Warriors star Roger Tuivasa-Sheck, commented humorously on the situation.
'I was like 'no way' then my boy said 'business class' … I'm sorry I spoke good sir!'
Additionally, the video received approval from David Reynolds, the former driver of the Penrite Ford Mustang from 2021 until his departure at the end of 2023. This connection underscores Dymond's deep-rooted involvement in high-performance motorsport.
Penrite's Extensive Sporting Legacy
For Toby Dymond, engagement with elite sport is far from novel. As CEO of Melbourne-founded oil giant Penrite, he oversees one of Australia's most recognizable motorsport sponsorships. The company holds the title partnership of Penrite Racing in the Repco Supercars Championship, with its branding prominently displayed across the team's Ford Mustangs.
Under Dymond's strategic leadership, Penrite recently extended its multi-year major partnership with Grove Racing. This extension aligns with the brand's approaching 100-year anniversary in 2026, marking a century of commitment to automotive excellence and sporting sponsorship.
The Stakes of Super Bowl LX
The upcoming championship game carries immense significance for both competing teams. The Seattle Seahawks enter the contest pursuing only their second championship in franchise history, while the New England Patriots aim to augment their already decorated legacy with an additional title.
Australian punter Michael Dickson will feature for Seattle, with the Sydneysider aspiring to become just the second Australian to achieve Super Bowl glory, following in the footsteps of Philadelphia star Jordan Mailata. Dickson, drafted in 2018 after transitioning from an Australian Rules Football pathway, has evolved into a crucial asset within the Seahawks' special teams unit.
This extraordinary family expedition to Super Bowl LX not only highlights Toby Dymond's passion for American football but also exemplifies the lengths to which dedicated fans will go to create unforgettable sporting memories with their loved ones.
