In the year since the federal election, Pauline Hanson and her brand of right-wing populism have successfully tapped into voter discontent, surging in the polls at the expense of the Coalition and Labor. Meanwhile, support for the other anti-establishment party – the Greens – has flatlined, according to recent polling.
Greens Struggle to Cut Through
Political reporter Sarah Basford-Canales, speaking to Nour Haydar on the Full Story podcast, explained that the Greens are failing to connect with voters who are tired of the major parties. Instead of moving left, these voters are shifting to the right. Pollsters and analysts suggest that the Greens' messaging and strategy may be out of step with current concerns.
Internal and External Perspectives
According to Basford-Canales, people inside the party acknowledge the challenge. The Greens have not been able to capitalise on the same discontent that has boosted One Nation. Factors include a perceived focus on niche issues rather than economic concerns, and an inability to present a clear alternative to the major parties.
Analysts point out that the Greens' support has remained stagnant at around 10-12% in national polls, while One Nation has climbed to 15% or more in some surveys. This gap highlights a missed opportunity for the progressive party.
Strategies for Improvement
To improve their chances at the next election, the Greens may need to reframe their message to address cost-of-living and housing affordability, which are top concerns for many voters. Additionally, building stronger grassroots campaigns in key seats could help regain momentum. The party must also counter the perception that they are a single-issue party focused on climate change and social justice, without a broader economic plan.
As Basford-Canales noted, the next election will be a test of whether the Greens can adapt and win back voters who are currently drifting to the right.
