Federal immigration agents from Immigration and Customs Enforcement (ICE) were allegedly observed using a vehicle famously popular with left-leaning motorists to conduct undercover operations during raids in Denver, Colorado. The unusual sighting has generated significant attention and commentary across social media platforms.
Undercover Subaru Sparks Astonishment
In footage posted on March 2 by Denver Today, ICE officers were reportedly filmed operating from a Subaru Outback, a car known for its strong association with lesbian drivers and liberal voters. A man recording the scene can be heard exclaiming, "Guys, it's an undercover Subaru. I've never seen that." The video shows one agent wearing sunglasses and a half-mask over his mouth and nose as he enters the vehicle, while another law enforcement official announces, "We're gonna start moving vehicles through here, okay?" As the scene unfolds calmly, the cameraman humorously sings, "Aye, undercover Subaru."
Historical Context of Subaru's Marketing
Subaru's connection to lesbian drivers dates back to the 1990s, when the automaker sought to boost sluggish sales through targeted marketing. Market research at the time revealed that many Subaru owners were lesbians, leading the company to launch campaigns that subtly acknowledged this demographic. For instance, one advertisement featured the line, "At least we've got our priorities straight," and the brand enlisted openly gay tennis player Martina Navratilova as an ambassador. This strategy proved successful, enhancing sales and cementing Subaru's reputation within the lesbian community, which remains one of the most reliable voting blocs for the Democratic Party.
Political Irony and Social Media Reaction
The reported use of a Subaru by ICE, an agency often praised by conservatives but criticized by liberals, added an ironic twist to the footage. Conservative commentators quickly seized on the incident, with right-wing influencer Nick Sortor writing on X, "ICE is now reportedly using undercover SUBARU OUTBACKS — the official vehicle of white leftist lesbians — to catch illegals off guard. This is a BRILLIANT tactic." Other users described the car as "hilarious," noting the widespread stereotype. However, some pushed back against the generalization, with one user stating, "I'm a straight Republican white male that loves my Subaru Outback and ICE," and another adding, "I own a Subaru and am not a leftist nor a lesbian. Try to not lump us all in."
Immigration Enforcement in Colorado
ICE arrested more than 3,500 people in Colorado in 2025, with approximately 70 percent subsequently deported. The highest number of arrests occurred in Denver County, where the video was reportedly filmed. Denver Mayor Mike Johnston, a Democrat, has been vocal in his criticism of ICE activities, particularly under the Trump administration. He stated, "ICE isn't keeping us safe from the bad guys. Right now, they are the bad guys. And the longer they remain on our streets without immediate reforms the more people are in danger." In response, Denver's city government recently banned law enforcement officers, including ICE agents, from wearing masks or face coverings during arrests, though the Department of Homeland Security indicated in January it would not comply with this new law.
The Daily Mail has reached out to ICE and the Department of Homeland Security for comment after hours, but no official statement has been released at this time. The incident highlights ongoing tensions between federal immigration enforcement and local policies, as well as the cultural perceptions surrounding vehicle choices in political discourse.
