Waitrose has taken decisive action against a community volunteer after he publicly endorsed controversial far-right figure Tommy Robinson on social media. Tom Boyd, who served as a "community matters" volunteer at the supermarket's Hexham branch, has been removed from his position following the online activity.
Volunteer's Social Media Activity Sparks Backlash
The situation unfolded when Boyd shared content supporting Robinson, the former English Defence League leader, on his personal social media accounts. His posts included messages of encouragement and agreement with Robinson's views, which quickly attracted attention from other users and led to complaints being made to Waitrose management.
A Waitrose spokesperson confirmed the termination of Boyd's volunteer role, stating: "We have ended our relationship with this volunteer. As a business, we have clear values and expect everyone who represents us to behave in a way that aligns with these."
Mixed Reactions from Local Community
The decision has generated divided opinions among Hexham residents and Waitrose customers. Some have praised the supermarket for taking a firm stance against supporting far-right figures, while others have questioned whether Boyd's personal views should affect his volunteer position.
One local resident commented: "Waitrose has done the right thing. Giving a platform to someone who supports divisive figures like Robinson goes against the inclusive values the company claims to uphold."
However, another customer expressed concern about freedom of expression, saying: "He was just volunteering his time to help the community. Should people lose positions for their personal political opinions?"
Understanding the Volunteer Role
Waitrose's "community matters" programme allows volunteers to support local charities and community projects. Volunteers typically help distribute donations from the supermarket's community fund and assist with local initiatives. The position, while unpaid, represents the Waitrose brand and requires adherence to the company's ethical standards.
Broader Implications for Corporate Social Media Policies
This incident highlights the ongoing challenge businesses face regarding employees' and volunteers' social media activity. As companies increasingly monitor online behaviour, the line between personal expression and professional representation continues to blur.
Employment law experts note that while volunteers have different legal status than employees, businesses still have the right to set standards for anyone representing their brand. The case raises important questions about how far companies should go in policing the personal views of those associated with them.
Waitrose has maintained its position, emphasising that all representatives of the company must uphold its values both in their professional capacity and public conduct.
