For decades, the 99 Flake has been a beloved fixture of British summers, but the origins of its peculiar name have remained a delicious mystery. This iconic ice cream, featuring a Cadbury Flake inserted into a soft serve cone, has sparked endless debates among dessert lovers.
What’s in a Name?
Theories about the 99 Flake name range from the whimsical to the historical. Some claim it dates back to 1920s Italy, where King Victor Emmanuel III had 99 guards—hence the "99" moniker. Others suggest it was simply a clever marketing tactic by Cadbury, who introduced the Flake in the 1930s.
The Cadbury Connection
Cadbury has long maintained that the name comes from the original price—99p—though this has been debunked, as inflation would have made that far too expensive for the era. Another popular theory ties it to the 99th batch of Flakes produced, but no concrete evidence supports this.
A British Staple
Regardless of its name’s origin, the 99 Flake has cemented its place in British culture. From seaside vendors to urban ice cream vans, the treat remains a nostalgic favourite, evoking memories of sunny days and childhood indulgence.
So next time you enjoy a 99 Flake, remember—you’re biting into a piece of British history, even if its name remains delightfully ambiguous.
