Saudi Arabia has quietly begun allowing wealthy foreign residents to purchase alcohol, marking a significant shift after a 73-year ban. The move is part of broader social and economic reforms under Crown Prince Mohammed bin Salman, aimed at presenting the kingdom as more moderate and investment-friendly.
The liquor store, located in Riyadh's Diplomatic Quarter, opened in January 2024 but was initially restricted to non-Muslim diplomats. Since the end of 2025, eligibility has been extended to non-Muslim foreign residents who hold a Premium Residency permit (costing 100,000 Saudi riyals annually) or earn at least 50,000 riyals per month. Foreign tourists remain ineligible.
Customers must present their residence ID card, which indicates religion and residency status, and those without the permit must also show a salary certificate. Mobile phones are sealed in tamper-proof bags before entry. Queues can exceed an hour, but the process is described as straightforward.
Prices are two to three times higher than in Western markets but lower than on the black market. A bottle of Johnnie Walker Black Label whisky costs around $124 (£90). Purchases are governed by a points-based monthly quota system, allowing dozens of litres of spirits per person. Diplomats receive discounts.
Analysts say the lack of official announcement is deliberate, allowing authorities to proceed cautiously. Sebastian Sons of German think tank Carpo notes, 'They are willing to go two steps forward and one step back if necessary.' Alcohol remains prohibited under Islamic law, and religious observance is strong, but the black market has long been active.
